Shopee Indonesia SME product sales increased 7 times
Penny 19 Dec 2024 11:54EN
According to data released by Shopee, during the peak of the Double 12 Birthday promotion event held from November 15 to December 12, 2024, sales of local brands and SMEs in Indonesia increased by 7 times.
Monica Vionna, Senior Director of Marketing Growth at Shopee Indonesia, explained that one of the supporting factors for this brilliant achievement was the promotion of local brand products and SMEs, as well as the shopping fun brought by interactive features.
On the other hand, with the growing trend of live streaming online buying and selling, ShopeeLive successfully achieved more than 9 times transaction growth for local brands and SMEs. Similar positive results are also reflected in the number of clicks on product recommendation links of Shopee affiliates, which increased by 5 times compared with last year during the peak of the event.
"This shows that more and more Shopee users are looking for and buying product recommendations from local brands and SMEs through creators' interesting content," said Monica.
Monica Vionna, Senior Director of Marketing Growth at Shopee Indonesia, explained that one of the supporting factors for this brilliant achievement was the promotion of local brand products and SMEs, as well as the shopping fun brought by interactive features.
On the other hand, with the growing trend of live streaming online buying and selling, ShopeeLive successfully achieved more than 9 times transaction growth for local brands and SMEs. Similar positive results are also reflected in the number of clicks on product recommendation links of Shopee affiliates, which increased by 5 times compared with last year during the peak of the event.
"This shows that more and more Shopee users are looking for and buying product recommendations from local brands and SMEs through creators' interesting content," said Monica.
