What is Lazada Preferred Seller Program?
Lazada preferred seller program is similar as Shopee preferred seller program. It is a coluntary program on Lazada, it provides benefits to participating sellers in recognition of their excellent sales and operational performance.This program provides these sellers more opportunity to enhance their selling experience and rewards. Please note that this program is only applicabel to local marketplace sellers who has been joined Lazada seller for more than 90 days.
Benefits of joining Lazada preferred seller program
1. Seller badge + AtmosphereAfter you join this preferred seller problem on Lazada, you wil get a badge shown on your products and shop. It will increase your product and store visibility and the customers can find your products and shop more easily.
2. Boost traffic
Your products will be prioritized in Lazada search ranking and get more exposure and traffic. It can help your products and shop to displayed to more customers and you can get more sales for your Lazada shop.
3. Free shipping discount
You can get 1% discount on Free Shipping Max Program Fee. The normal is 4% commission fee for every successfully delivered orders, but it is 3% commission fee for preferred sellers.
4. Lazada sponsored discovery rebate
You can get 15% rebate of Lazada sponsored discovery daily spend and monthly rebate capped at RM500. Rebate only calculates spend using pre-paid credit and not inclusive of spend using voucher.
Requirements to join Lazada preferred seller program
Lazada preferred seller program is not available and applicable for every sellers, you need to some requirements if you want to join. The following are the criteria that Lazada sellers have to meet.| Type | Metric | Criteria |
Sales Capability |
Seller Level | ≥5 |
| Net Orders (last 30 days) | ≥75 | |
| Unique Buyers (last 30 days) | ≥15 | |
| Non-Cpmpliance Ponits (last 30 days) | ≤2 | |
Service Capability |
Seller Rating (last 8 weeks) | ≥90% |
| Chat Response Rate (last 7 days) | ≥80% | |
| Cancellation Rate (last 4 weeks) | ≤5% | |
| Ship-on-Time (last 4 weeks) | ≥85% | |
Product Quality |
Product Rating (last 8 weeks) | ≥4.5 |
| Return rate (last 90 days) | ≤5% | |
| Free Shipping | Free Shipping Max Program/Seller Free Shipping* | Join Free shipping Max / Create store wide Free Shipping with minimum spend ≤RM50 and partial subsidy ≥RM5 |
| Price | Make sure price is competitive | ≥75% |
Lazada uses the latest data during huntin period as next month’s entry threshold. And the hunting period is during 15th to the end of each month, which is the period when you can choose to join upcoming month’s preferred seller program. Your scores will not be updated before the hunting period.
How to join Lazada preferred seller program?
To join Lazada preferred seller program, you can go to Lazada seller center homepage’s profile card, or go to Seller Center > Shop Privilege > Preferred Seller, then you will see Seller level card, then click jump to the program page.Then you will be redirected wo preferred seller program page, you need to check if you are eligible to join this problem. You can click Check Eligibility and see if you meet the criteria to be a preferred seller.
You can click Join Now if you have meet the criteria, the program will start on the following month and will be on-going for a duration of one month once you have been successfully registered. You will be registered for the following month for a long time automatically if you maintain the eligibility criteria. Besides, you may lose the preferred seller status if your seller performance doesn’t meet the criteria based on a daily basis even you have signed for this program.
You have to improve your performance if you don’t meet the criteria. And you can click Check or View to see where ratings were obtained and actions required to improve performance. Besides, your eligibility will be updated daily baked on latest available data.