In order to help sellers have a more comprehensive understanding of fully managed services and choose a platform that suitable, the following will be analyzed from the perspective of Shopee, Lazada and TikTok Shop, the three major e-commerce platforms in Southeast Asia, to provide reference for sellers.
1.Cross-Border Ecommerce fully open
Shopee currently provides comprehensive hosting services covering nine countries; Lazada also covers six countries in Southeast Asia; however, TikTok stores currently only have sites in the United Kingdom and Saudi Arabia.
2. Stocking up:
Shopee's product selection and stocking are jointly selected by platform buyers and merchants. Sellers need to prepare goods in designated warehouses. The platform also provides packaging and delivery guidance, sales forecasts and replenishment suggestions;Lazada's stocking model requires sellers to have a certain inventory depth and replenish goods on a periodic basis. In addition, the platform recommends potential hot products and frequently sold hot products in Southeast Asia. It is worth noting that in addition to the stocking model, Lazada has also introduced the JIT model . The core concept of this model is to ensure that the required goods can arrive on time at the accurate time and quantity, thereby minimizing inventory costs and reducing resource waste.
On the Lazada platform, sellers need to pay an additional 5,000 yuan deposit to ensure that the goods can be delivered to the designated warehouse within 48 hours, or arrange for pickup within 24 hours. When TikTok Shop requires sellers to stock up, the minimum stocking quantity of a single product is 20 pieces.
3. Fully managed stocking model and settlement
*JIT: Just In Time production method, also known as no-stock production method
(1) Warehouse location
Shopee chose to set up a warehouse in Guangzhou;
Lazada's warehouses are divided into domestic warehouses and overseas warehouses. The domestic warehouse is located in Guangzhou, and the overseas warehouses are located in the Philippines, Thailand and Malaysia;
The TikTok store has a warehouse in Dongguan.
(2) Settlement
Shopee settles payments for sellers every two weeks based on sales;
Lazada also provides sellers with refunds in as little as seven days based on sales;
TikTok Store, on the other hand, settles sellers on fixed dates on the 1st and 16th of every month.
4. The platform’s preferred fully managed seller types
When most platforms choose fully managed sellers, they tend to consider sellers or factories with supply chain advantages. This type of seller can ensure a stable and large supply of goods, which is in line with the goals of a fully hosted platform. The concept of full management is to allow sellers to focus on providing a high-quality supply chain, thereby achieving complementary cooperation between the platform and sellers.
5. Key invitation categories on each platform
6. BigSeller now supports connecting the JIT mode of Lazada Choice Store
Only need to authorize the Lazada Choice in BigSeller and you can manage your orders as well.
Learn more knowledge about BigSeller：
Connect stores to BigSeller - Lazada Choice
Connect stores to BigSeller - Lazada
How to use “Scan to Send Image” in BigSeller APP?
Connect stores to BigSeller - Lazada Marketplace Ease (MP)