Among the ever-growing e-commerce platforms, TikTok Shop has become a powerful platform for businesses to reach a large audience and boost sales. With TikTok's popularity soaring in Malaysia, selling products on TikTok Shop has become a strategic move for entrepreneurs. This post will show you a step-by-step guide of setting up a TikTok Shop Malaysia.



 

What is TikTok Shop?

As we all know, TikTok is a popular social media APP that allows users to create, share and watch 15-second funny videos. TikTok Shop is a shopping feature that enables brands to showcase and sell products on the TikTok APP. TikTok Shop sellers and creators can add products to showcase, videos, and TikTok Live, then the users can purchase through TikTok.

 

Why should we sell on TikTok Shop?

There are many benefits for brands, merchants and creators to sell on TikTok Shop, Let's explore some of the key advantages:

1. Wide audience reach. TikTok has a massive user base, with millions of active users in Malaysia. The sellers on TikTok Shop can tap into this vast audience and increase brand awareness.
2. Engaging content. TikTok is known for short, creative and funny videos. Selling on TikTok Shop allows sellers and creators to showcase their products in a funny way. It has potential to reach a large audience and increase exposure.
3. Targeted advertising. TikTok offers a variety of advertising options to help sellers and creators reach their target audience effectively.
4. Trend and influencer marketing. There are some trends and viral challenges on TikTok. By participating in these trends, you can gain exposure, attract new customers.

 

Steps to set up a new TikTok Shop

Step 1: Sign up a TikTok Shop Account
Go to the MY TikTok Shop seller center website, here you can sign up for a new TikTok Shop account. Please make sure the URL is for Malaysia market, because the account will be verified as operated in Malaysia only once you have signed up.



There are 2 ways to sign up for a TikTok Shop account. If you already have a TikTok account, you can sign up with the existing TikTok account directly. Another way is to make a new dedicated account for TikTok Shop with a phone number or email.


Step 2: Verify qualification
After you successfully register a TikTok Shop account, you need to choose your business type, set your shop name and upload documents.



Here you can select Individual or Corporate type, and it is required on TikTok Shop. If you select Individual type, you need to upload the identity card or passport documents. If you select Corporate type, you need to upload the company registration document, which means your company’s certificate of Incorporation/Trading License.


Step 3: Upload products
After uploading the documents, TikTok Shop will review it and your products will be visible to buyers once you are verified. Before adding your first products on TikTok Shop, please fill out your shop warehouse pickup address and phone number.



Then you can upload your first product and fill in all product information. If you already have a Shopee or Lazada store, it is easier to copy these products to TikTok Shop with BigSeller. You can register a BigSeller account here and connect your Shopee, Lazada, and TikTok Shop to this BigSeller account, then you can go to the Copy Listings page to copy all products from Shopee/Lazada to TikTok with one click.


Step 4: Link an official TikTok Account
To build your brand and sell products on TikTok APP, you can link your shop to an official TikTok account. And this TikTok Account can represent your shop to users on TikTok.

 

Conclusion:

Congratulations! Now your TikTok Shop Malaysia has been set up successfully! You can start to promote your TikTok products and get sales.