Many Lazada customers never make it past page one of the search results. So as a Lazada seller, it’s critical for your product to rank highly in the search results for all your most important keywords.

One unavoidable truth is that Lazada must attract buyers by matching them quickly and accurately with the right products. To rank your Lazada products in search results, you need to optimize your products. 

 

What is Lazada products optimization

Lazada products optimization is a process of optimizing your listings to increase traffic and conversion. It is one of the best factors to keep your products on the top location in search results pages.

Optimizing your Lazada products also ensures consistency across branding, messaging, reviews, and ratings – while simultaneously increasing visibility on Lazada search engine results page.

To optimize your Lazada products and to improve your listing quality and search rank, here are some tips to optimize your Lazada products.

 

8 Tips for Lazada products optimization

1. Write an SEO title

SEO means search engine optimization, it can help your Lazada listings to be easily found when they search for relevant products on Lazada. You can make sure your product title is SEO-friendly by adding keywords. 

To find the keywords, you can search similar products in Lazada or other platforms. Then you can research which keywords are higher ranked. Also, you can research the keywords that buyers would use. After that, you can combine these keywords to your product title. The SEO-optimized title is longer and contains more relevant keywords than the original one.
 

2. Select correct category

It is a simple step, but many sellers do wrong with this thing. You need to make sure your products are under the correct category in Lazada. 

For example, if you sell women clothing products, you can’t put this product under men clothing. Some customers may not search products by keywords, but directly select the category, so putting your product in the correct category can help your customers find your products easily.
 

3. Attractive main images

While all your images are important, there’s a strong argument to be made that the main image is the most important. The main image is what every buyer sees on the search page before clicking on your product.

The quality of your main image often determines whether shoppers click on your products in the first place. It should be attractive to catch buyers’ attention in a few seconds and make them curious enough to check this product. As for other images, you can show the product details from different angles.
 

4. Attractive lorikeet description

Lazada provides a useful tool called Lorikeet, it is a decoration tool that can help you create and beautify your product descriptions. 

There are some professionally made templates provided by Lazada, or you can create your own designs to apply to your products. The beautiful and powerful description content can convince your customers to make a purchase from your Lazada shop. It will increase traffic to your product page, build trust, and make your customers stay on your product page longer.
 

5. Offer discounts

Offering discounts is a good way to attract more customers. Lazada will show the discount and final price in the product search results page. 

Most customers would like to purchase a product with discounts or promotions. If there is no discount when purchasing products, the customers may abandon the purchase cart and not purchase from your Lazada store.
 

6. Encourage customer reviews

Customers place a high level of trust with sellers who have multiple reviews, therefore, encouraging customer reviews is vital for your Lazada store and optimize your products.

After customers receive packages, you can encourage customers to leave a good review. The timely feedback requests can massively improve the amount and quality of reviews. And customers place a high level of trust with sellers who have multiple reviews.
 

7. Great customer service

Providing great customer service to your customers is a vital factor to get more sales. Many customers ask about the product details and ship time before purchasing, if you can respond quickly, you have a great chance to get more sales.

Thechat response rate shows in your product details page, they may like to purchase if they think you can respond quickly.
 

8. User-friendly store decoration

An user-friendly store decoration can attract your customer to search for more products from your Lazada store. And Lazada has provided this feature called Store Decoration.

People will look at your storefront first, Lazada store design that looks good and attracts a lot of visitors so that it can get more conversions. When you see many shops in the mall, you must be enticed to go inside a shop that looks nice.