To boost your sales on Lazada, you need to consider traffic and conversion rate,and Lazada provides some tools. In this article, I will show you some awesome ways to increase your sales on Lazada.
1. Decorate your Lazada store
Your store decoration is the first impression when a customer visits your products or store. A well designed store can help you attract more customers and gain trust from them. Besides, it can make your shop look organized and customers will be willing to visit and purchase what they want easily, and help you get more sales.You can use the store decoration tool on Lazada, it is a power store builder and allows you to decorate and customize your store homepage. You can upload store header banner and logo, add store categories to improve customer shopping experience, and decorate your store homepage with templates.
2. Improve your products through diagnosis
Under Lazada products list, there is a feature called assortment growth. It can help you to diagnose your products, then you can improve these products and gain more traffic.Under boost new items, it shows your newly created products within 30 days, you can check your products’ diagnosis and improve your products and honeyscore. The higher the score, the higher traffic you can get in search results. You can also improve existing items, it will tell you the problems in your products, you need to solve these problems. In this way, you can increase traffic and boost sales.
3. Join Lazada campaign
Joining Lazada campaigns is a good idea to promote your products and get more sales. There are many marketing campaigns available for you to join, but you need to meet the specific criteria of the campaign to be eligible to join.You can go to Lazada Marketing Center > Campaign, then find the available campaigns for you. The official campaigns on Lazada will help you to improve your product and store visibility and performance.
4. Attract traffic with promotions
There are several promotion tools on Lazada you can select, for example, free shipping, flexi Combo, regular voucher, or bundles.
Most customers are willing to purchase a product with a discount. When a buyer visits your Lazada shop, the discount can encourage your customer to purchase and pay. Discounts and promotions do not only help to encourage your customers to purchase, also boost your sales on Lazada and bring your business success.
5. Boost sales with sponsored solutions
There are two types of Lazada Ads: Sponsored discovery and Sponsored affiliate. The sponsored discovery can help you to promote your products, and increase traffic to your products and shop page. For sponsored affiliate, you can set commission rates for your products, then it can help you to promote your Lazada store and get more traffic.
Though it is paid ads on Lazada, it is the most effective way to increase traffic to your products and boost sales.
6. Increase followers with Lazada Feed and Lazlive
To get more sales, the followers are also important. It can convince your customers to purchase from your store and increase brand reputation. Lazada Feed and Lazlive can help you in this point.
You can just go to the Lazada engagement center, you will find Lazada feed and Lazlive. You can create posts about products, images, short videos, and customer galleries, it will increase exposure and get more traffic. For Lazlive, you can hold live streamings and promote your products, also you can provide the exclusive discounts to your audience in live streaming. It can help you to increase exposure and sales.
7. Don’t forget seller picks
Lazada seller picks is a free tool to help you highlight new, trending and discount products for free, then you can get free traffic boost. You can go to Lazada Marketing Center > Traffic Tools, and join seller picks. Every Lazada seller has a seller picks quota, then you can select products to join seller picks to get more traffic and boost sales.
8. Ship package to your customer on time
When you get sales from your customers, you need to ship as soon as possible. Your customers may be satisfied with this purchase experience, and you have a great chance to get the repeat orders.
To speed up your order process, I suggest you use BigSeller. It can help you to process orders in bulk from multiple marketplaces, for example, Shopee, Lazada, and TikTok. There are many features that can help you process orders efficiently, for example, print packlist, customize shipping labels, and print invoice. In this way, you can get high ratings from your customers and boost sales.