Blog > Marketplace News > TikTok Shop's GMV Doubled in the First Half of the Year, with Indonesia Becoming the Largest Market
TikTok Shop's GMV Doubled in the First Half of the Year, with Indonesia Becoming the Largest Market
Walter 07 Aug 2025 06:24ENCopy link & title
According to a recent report from Momentum Works, TikTok Shop saw significant growth in the first half of 2025, with global gross merchandise volume (GMV) doubling to $26.2 billion.
In the US, TikTok Shop's GMV reached $5.8 billion, a 91% year-on-year increase, driven by 475,000 stores and 15.3 million influencers. Indonesia surpassed the US to become TikTok Shop's largest market, with a GMV of $6 billion.
The US, Thailand, and Vietnam followed closely behind, while Malaysia, with its GMV soaring 150% year-on-year to $2.7 billion, was the fastest-growing market, surpassing the Philippines. Notably, Singapore was the only market to experience negative growth.
In the US, livestream sales from TikTok Shop accounted for 14% of total GMV, up from 10% in 2024, but remain nascent compared to Southeast Asian and Chinese markets. Video content remains the primary sales channel, accounting for 50%, while store growth reached 36%.
In the US, TikTok Shop's GMV reached $5.8 billion, a 91% year-on-year increase, driven by 475,000 stores and 15.3 million influencers. Indonesia surpassed the US to become TikTok Shop's largest market, with a GMV of $6 billion.
The US, Thailand, and Vietnam followed closely behind, while Malaysia, with its GMV soaring 150% year-on-year to $2.7 billion, was the fastest-growing market, surpassing the Philippines. Notably, Singapore was the only market to experience negative growth.
In the US, livestream sales from TikTok Shop accounted for 14% of total GMV, up from 10% in 2024, but remain nascent compared to Southeast Asian and Chinese markets. Video content remains the primary sales channel, accounting for 50%, while store growth reached 36%.
