According to a recent survey conducted by YouGov, among users of TikTok Shop Indonesia, the overlap of customer base with Tokopedia ranks second among e-commerce platforms.

About a third (32%) of TikTok Shop users also shop on Tokopedia. This is significantly lower than Shopee (71%) but higher than Lazada (23%).

At the same time, among online shoppers who make multiple online purchases per month, Shopee (77%) remains the most popular e-commerce platform, followed by Tokopedia at 43%, Lazada at 24%, and Bukalapak. (7%), Blibli (6%) and Zalora (3%).

Sources say that with the new partnership between TikTok and Tokopedia, Tokopedia's customer base may get a huge boost and potentially create a new leader in the country's e-commerce space.