TikTok Shop was launched in 2022 and TikTok has become an increasingly popular platform for businesses to showcase their products. There are many ways to promote TikTok products to buyers and get more sales, one of the ways is the ability to link your marketing account.

The marketing account allows you to create and manage ads for your shop. In this article, I will show you the steps to link your marketing account to your TikTok Shop.


What is TikTok Shop Marketing Account?

TikTok shop marketing account means the TikTok accounts other than your official TikTok account are linked to your TikTok Shop. You can link up to 4 marketing accounts for one TikTok Shop. And once it is linked, it cannot be unlinked for 1 day.


Benefits of TikTok Shop Marketing Account

  1. Increased exposure: You can add products to your showcase page and you promote your products through TikTok videos or Live. Then your products can be exposed to more buyers and you can get more exposure
  2. Higher traffic: TikTok is a highly engaging platform, and sellers can post different videos/Live to establish a variety of traffic sources directed to your shop.
  3. Brand awareness: With 4 marketing accounts, sellers can increase brand awareness and reach a wider audience.
  4. Increase sales: The buyers have a great chance to see your videos and ads for 4 marketing accounts, it will help you to improve your shop conversion rate and increase sales.


How to Link Marketing Account to TikTok Shop

Before you link your marketing account, you need to set up your TikTok Shop and TikTok marketing accounts first. After that, you can go to the TikTok Shop seller center > My Account > Linked TikTok Account > Marketing Accounts.

Once you connect your marketing account to your TikTok Shop, you are able to create videos and TikTok Live to get more traffic and sales for your shop directly from the TikTok APP.



In conclusion, connecting your marketing account to your TikTok Shop is a simple process that can have a big impact on your TikTok business. And it offers a range of benefits for TikTok sellers to increase the visibility, engagement, and boost sales on the TikTok platform.