Have you seen others selling clothing, cosmetics, food, and fashion accessories through Facebook Live Streaming? Selling on Facebook has become an increasingly popular way for sellers to connect with their customers and increase sales, and customers mostly like to purchase through Facebook Live Shopping.

In this article, I will show you the guide of getting started with selling on Facebook Live video, benefits to selling on Facebook Live, and auto generate Facebook Live orders.

What is Facebook Live Selling?

Facebook Live is a free tool that allows anyone to stream live video on Facebook from a mobile or desktop. During the Facebook live event, the sellers can showcase and introduce their products, demonstrate product features and uses, and also answer questions from viewers. Besides, the viewers can comment, ask questions and purchase directly on Facebook Live video.

Benefits of Selling on Facebook Live

Wider audience. Facebook has almost 3 billion active users, selling on Facebook live can help you reach a wider audience.
Real-time customer engagement. Selling on Facebook Live allows you to engage with your customers in real-time. The audience can communicate with you directly and you can also answer their questions.
Save cost. Facebook Live is totally free and you do not need to spend more money to promote your products or get more exposure. Also, there are no platform commission fees or transaction fees like Shopee, Lazada, and TikTok Shop.
Increased sales. Facebook Live Selling is an effective way to drive sales, you can showcase your products in the live video streaming. Besides, the Live videos will be stored on your Facebook Page and the audience can check the video record if they miss the Live session.

How to Start Selling on Facebook Live?

Now you know the benefits of selling on Facebook Live, next I will show how to start your business on Facebook Live.
1. Set up a Facebook Page. To start selling on Facebook Live, you need to create a Facebook Page first. And this page should be professional and include the relevant information about your business, for example your products, websites, and contact number.
2. Prepare for your Facebook Live event. Before you go live, you need to prepare your products and presentation, for example, the necessary equipment, camera and microphone.
3. Go Live and engage with your audience. In your Facebook page, you can click Live directly and engage with your audience by answering their questions and addressing their concerns.
4. Follow up with your customers. After the Facebook Live streaming, you can follow up with your customers. You can send a message to your customer and thank them for their purchase and tell them the shipping information.

Tips for Live Shopping on Facebook

Facebook shut down its live shopping feature in 2022, and you cannot host the live shopping events on Facebook, which means that you cannot create product playlists or tag products in your Facebook Live videos, and the audience can’t purchase directly.

However, you can still sell products through Facebook Live, and to create Facebook orders, I suggest you use BigSeller. You can connect your Facebook Page to BigSeller, then you can create Facebook Live Videos and set rules on the Facebook Live Management page. Buyers can place orders by commenting on keywords in your Facebook live video, and the orders will be generated and sent to buyers through Messenger automatically, then the buyer can add their address and pay for orders.

Conclusion

Selling on Facebook Live can be a great way to connect with your audience and drive sales for your business. With BigSeller, it is easier to create orders and send order info to your customers. By following these easy steps, I hope you can create successful Facebook Live Selling events.