Recently, data research company Data Reportal released a survey report on the number of TikTok social network users. In terms of monthly active users, five countries: Thailand, the United States, Vietnam, Brazil, and Mexico currently rank among the top.

Among them, TikTok's performance in the Thai market is particularly impressive. The report pointed out that Thailand is now the country with the highest TikTok usage rate in the world, with nearly half of Thais using TikTok.

This is also confirmed in the data released by eMarketer. eMarketer pointed out that the penetration rate of TikTok users in Thailand is as high as 49.3%, which is even higher than the United States, which has the largest number of TikTok users in the world.

Judging from the number of users, Thailand is not ranked high. As of April 2023, the United States is still the country with the largest number of TikTok users in the world, with more than 113.3 million Americans using TikTok, while Thailand ranks eighth with approximately 40.3 million TikTok users.

It does not have the largest number of users, but it is the country with the highest usage rate of TikTok in the world. This reality may illustrate the popularity of TikTok as a social media application in the Thai market and its unique traffic advantage.

"More than half of TikTok users will have a desire to buy while watching short videos. Just like the 'TikTok Made Me Buy It' that exists in large numbers on the TikTok platform, it can continuously stimulate users' desire to buy content. This is also TikTok's Where Success Lies.”

TikTok's high-quality content attributes can not only effectively catch users' attention, but also quickly stimulate users' desire to purchase. In the Thai market, most Thais frequently interact, chat, record their lives, and search for products on TikTok, which will also provide naturally favorable conditions for TikTok to develop its e-commerce business.