Tokopedia Uses AI to Boost Business
Jayson 08 Mar 2024 09:47
Tokopedia recently announced that it will use artificial intelligence (AI) technology to promote business development. Melissa Siska Juminto, president of Tokopedia, said AI technology can make work more efficient, both internally and in providing services to consumers.
"AI provides recommendations from all existing data based on previous learning patterns," he said. AI can help the Tokopedia team make decisions faster and provide recommendations to avoid making the same mistakes.
It is reported that AI technology can also help Tokopedia solve consumer problems through the use of the "Tanya" chatbot. This chatbot is trained in unique and diverse Indonesian languages and can help consumers find and provide the product recommendations they need.
Melissa Siska Juminto added that the use of AI technology can also provide services for enterprises or merchants, that is, providing suitable price suggestions so that products are in demand, product descriptions, maximizing descriptions of product photos for packaging recommendations or bundling products that consumers are interested in.
"AI provides recommendations from all existing data based on previous learning patterns," he said. AI can help the Tokopedia team make decisions faster and provide recommendations to avoid making the same mistakes.
It is reported that AI technology can also help Tokopedia solve consumer problems through the use of the "Tanya" chatbot. This chatbot is trained in unique and diverse Indonesian languages and can help consumers find and provide the product recommendations they need.
Melissa Siska Juminto added that the use of AI technology can also provide services for enterprises or merchants, that is, providing suitable price suggestions so that products are in demand, product descriptions, maximizing descriptions of product photos for packaging recommendations or bundling products that consumers are interested in.
