Blog > Seller Tips > Top-Selling Products in the Philippines 2025: Shopee, Lazada & TikTok Shop Trends
Top-Selling Products in the Philippines 2025: Shopee, Lazada & TikTok Shop Trends
Jayson 13 May 2025 06:20EN
In 2025, e-commerce in the Philippines will continue to grow, with key platforms such as Shopee, Lazada, and TikTok Shop driving online purchasing trends. Therefore, sellers and marketers want to know what products are trending in these marketplaces so they can optimize their strategies and maximize sales.
In this blog, we'll look at the best-selling products on each platform and compare how they differ in terms of product categories and consumer behavior. This knowledge will allow you to make more informed selections regarding the finest things to sell in the Philippines this year. Click Here to Register BigSeller For Free!👈
Shopee has continued to dominate the Philippine fashion industry, making it a popular choice for online customers looking for stylish and affordable goods. In 2025, midi dresses, tops, skirts, and accessories such as bags, jewelry, and sunglasses will lead the way. The platform is well-known for its frequent flash discounts and cheap bundles, making it an appealing alternative for cost-conscious shoppers who enjoy fashion but don't want to break the bank. As a result, fashion has remained a major source of sales on Shopee.
Along with fashion, electronics are another rapidly growing sector on Shopee. Power banks, Bluetooth earphones, and USB flash drives are among the most popular products in this category. As people rely more on smartphones and other digital devices, there is a growing need for accessories that improve the user experience. Shopee's low pricing strategy and regular promotional events help to make electronics more accessible to a larger Filipino audience.
Lazada stands out for its strong presence in home goods and lifestyle products, which appeal to Filipino families looking to refresh their living spaces. In 2025, stylish wall art, comfortable bedding sets, and space-saving furniture items are selling exceptionally well. Consumers continue to seek quality yet affordable home décor and furniture, especially as they look for ways to optimize their living spaces during the ongoing rise in remote work.
Lazada's popularity among homemakers is obvious from its high performance in the kitchen essentials category. Organizers, cookware, and bakeware are among the best-selling items, while air fryers and pressure cookers are becoming increasingly popular. The platform's extensive inventory of kitchen gadgets and tools matches the increased need for cooking and food preparation products as more people begin to cook at home in 2025.
Lazada has also made great inroads in the health and wellness business. Supplements, fitness equipment, and ergonomic furniture are top sellers as Filipinos embrace healthy living. The ease of online shopping for wellness items, combined with the availability of both local and international brands, makes Lazada a popular platform for people wishing to better their health.
TikTok Shop has capitalized on social commerce by pushing viral products that appeal to younger consumers, particularly in the beauty and skincare industries. Niacinamide soaps, collagen gummies, and LED face masks have gained popularity. TikTok's ability to make items go viral through short-form videos and influencer endorsements has been crucial to its success. TikTok's platform allows sellers to leverage user-generated content to promote purchases.
In addition to beauty, tech accessories such as fast-charging cables, noise-cancelling headphones, and phone holders are popular. With the increasing use of smartphones, there is an ongoing demand for goods that improve device functionality. TikTok Shop's viral nature helps these tech products reach their target audience, especially when influencers offer product reviews or "unboxing" footage that appeals to viewers.
TikTok Shop has also become a popular destination for home and lifestyle products, like eco-friendly cleaning supplies, smart organizers, and reusable thermal flasks. The growing awareness of sustainability issues has encouraged consumers to seek out greener options, and TikTok's community-driven features have increased the popularity of these items.
In terms of product categories, each platform has carved out an own niche. Shopee is the market leader in fashion and electronics, providing a wide range of inexpensive solutions for trendy items and vital gadgets. Lazada excels in home goods, leisure products, and health and wellness items, appealing to customers who value functionality and comfort. Meanwhile, TikTok Shop relies on viral products, notably in the beauty, skincare, and tech accessory categories, catering to a younger, trend-conscious population.
Shopee attracts a diverse group of budget-conscious buyers looking for deals, flash specials, and a variety of selections. Homemakers, families, and individuals looking to improve their living spaces make up the majority of Lazada's customers. TikTok Shop, on the other hand, attracts customers looking for the latest trends and viral products, which are frequently inspired by social media trends and influencer endorsements.
BigSeller is the ultimate FREE e-commerce platform for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations. Click Here to Register BigSeller For Free!👈
User can collect product information from other stores or platforms on BigSeller and import it into your own store draft list for editing and uploading to your store. There are two ways to scrape. You could either collect product info by using the BigSeller Scrape Extension or copy the product links.
User Can also use 1688 sourcing feature to find out the high quality products and suppliers
In this blog, we'll look at the best-selling products on each platform and compare how they differ in terms of product categories and consumer behavior. This knowledge will allow you to make more informed selections regarding the finest things to sell in the Philippines this year. Click Here to Register BigSeller For Free!👈
1. Shopee Philippines: Dominance in Fashion & Electronics
Fashion Trends
Shopee has continued to dominate the Philippine fashion industry, making it a popular choice for online customers looking for stylish and affordable goods. In 2025, midi dresses, tops, skirts, and accessories such as bags, jewelry, and sunglasses will lead the way. The platform is well-known for its frequent flash discounts and cheap bundles, making it an appealing alternative for cost-conscious shoppers who enjoy fashion but don't want to break the bank. As a result, fashion has remained a major source of sales on Shopee.
Electronics Surge
Along with fashion, electronics are another rapidly growing sector on Shopee. Power banks, Bluetooth earphones, and USB flash drives are among the most popular products in this category. As people rely more on smartphones and other digital devices, there is a growing need for accessories that improve the user experience. Shopee's low pricing strategy and regular promotional events help to make electronics more accessible to a larger Filipino audience.
Health & Beauty Boom
The health and beauty market is also growing on Shopee, with Korean skincare items, hair care tools, and wellness vitamins topping the charts. Consumers are increasingly looking for dependable skincare treatments, influenced by Korean beauty trends. Shopee's collaboration with prominent brands, as well as its easy access to consumer reviews, have helped to establish the site as a reliable source for health and beauty items.
2. Lazada Philippines: A Hub for Home & Lifestyle Products
Home Décor & Furniture
Lazada stands out for its strong presence in home goods and lifestyle products, which appeal to Filipino families looking to refresh their living spaces. In 2025, stylish wall art, comfortable bedding sets, and space-saving furniture items are selling exceptionally well. Consumers continue to seek quality yet affordable home décor and furniture, especially as they look for ways to optimize their living spaces during the ongoing rise in remote work.
Kitchen Essentials
Lazada's popularity among homemakers is obvious from its high performance in the kitchen essentials category. Organizers, cookware, and bakeware are among the best-selling items, while air fryers and pressure cookers are becoming increasingly popular. The platform's extensive inventory of kitchen gadgets and tools matches the increased need for cooking and food preparation products as more people begin to cook at home in 2025.
Health & Wellness
Lazada has also made great inroads in the health and wellness business. Supplements, fitness equipment, and ergonomic furniture are top sellers as Filipinos embrace healthy living. The ease of online shopping for wellness items, combined with the availability of both local and international brands, makes Lazada a popular platform for people wishing to better their health.
3. TikTok Shop Philippines: Viral Products & Social Commerce
Beauty & Skincare
TikTok Shop has capitalized on social commerce by pushing viral products that appeal to younger consumers, particularly in the beauty and skincare industries. Niacinamide soaps, collagen gummies, and LED face masks have gained popularity. TikTok's ability to make items go viral through short-form videos and influencer endorsements has been crucial to its success. TikTok's platform allows sellers to leverage user-generated content to promote purchases.
Tech Accessories
In addition to beauty, tech accessories such as fast-charging cables, noise-cancelling headphones, and phone holders are popular. With the increasing use of smartphones, there is an ongoing demand for goods that improve device functionality. TikTok Shop's viral nature helps these tech products reach their target audience, especially when influencers offer product reviews or "unboxing" footage that appeals to viewers.
Home & Lifestyle
TikTok Shop has also become a popular destination for home and lifestyle products, like eco-friendly cleaning supplies, smart organizers, and reusable thermal flasks. The growing awareness of sustainability issues has encouraged consumers to seek out greener options, and TikTok's community-driven features have increased the popularity of these items.
4. Comparative Analysis: Shopee vs. Lazada vs. TikTok Shop
Product Categories
In terms of product categories, each platform has carved out an own niche. Shopee is the market leader in fashion and electronics, providing a wide range of inexpensive solutions for trendy items and vital gadgets. Lazada excels in home goods, leisure products, and health and wellness items, appealing to customers who value functionality and comfort. Meanwhile, TikTok Shop relies on viral products, notably in the beauty, skincare, and tech accessory categories, catering to a younger, trend-conscious population.
Consumer Behavior
Shopee attracts a diverse group of budget-conscious buyers looking for deals, flash specials, and a variety of selections. Homemakers, families, and individuals looking to improve their living spaces make up the majority of Lazada's customers. TikTok Shop, on the other hand, attracts customers looking for the latest trends and viral products, which are frequently inspired by social media trends and influencer endorsements.
Marketing Strategies
Shopee relies heavily on flash discounts, vouchers, and limited-time offers to attract bargain hunters. Lazada focuses on variety and product assortment, making it a go-to destination for home goods and leisure shopping. TikTok Shop's key marketing strength is using influencer marketing, social commerce, and viral content to increase engagement and sales. Sellers that customize their approach to each platform's capabilities are more likely to succeed.
Discover 2025 Trending Products with BigSeller
BigSeller is the ultimate FREE e-commerce platform for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations. Click Here to Register BigSeller For Free!👈
User can collect product information from other stores or platforms on BigSeller and import it into your own store draft list for editing and uploading to your store. There are two ways to scrape. You could either collect product info by using the BigSeller Scrape Extension or copy the product links.
User Can also use 1688 sourcing feature to find out the high quality products and suppliers
Copy Listings
BigSeller allows sellers to copy their existing product listings from their Shopee store or Lazada store to their TikTok Shop within a few clicks. No need to manually upload the products one by one.
