In 2024, affiliate-driven campaigns contributed to around 20% of online sales in Southeast Asia, accounting for an estimated US$15 billion in Net Merchandise Value (NMV). To help brands keep up, Lazada has poured $100 million into the LazAffiliate Programme, transforming it into one of the most promising tools for performance-driven growth. For sellers, this is an opportunity to unlock scalable growth through influencer and community-driven marketing.

Here's why every Lazada seller should actively leverage LazAffiliate starting today.
 

What is LazAffiliate?

LazAffiliate is Lazada’s tool that helps sellers grow sales by using influencers, content creators, and KOCs (key opinion consumers). In 2024, 82% of Southeast Asian shoppers said they bought something because an influencer recommended it (compared to 79% in 2023).

These affiliates will promote your products on platforms like TikTok, YouTube, Instagram, or blogs using special Lazada referral links. When someone clicks their link and makes a purchase, they earn a commission, and you get a sale.

And the best part?

• You don’t need to pay anything upfront for ads.

• You only pay a small commission after a sale happens.

• Your products can reach thousands of new potential buyers through creators’ content.
   

LazAffiliate New Upgrades That Directly Benefit Lazada Sellers

Lazada has improved its affiliate system to better help sellers like you. Here’s what’s new and how it benefits you:

Real-Time Performance Dashboard

You can see exactly which affiliates are bringing in sales, which products are doing well, and how your campaign is performing as it happens. This helps you quickly make changes to improve results.

Curated Product Lists

Lazada gives affiliates a ready-made list of popular, high-commission products to promote. This means your best-selling items can get more attention because they’re easier for affiliates to find and push.

Storefront Customisation

Affiliates can create their own mini Lazada shops to showcase products they recommend, including yours. This gives your brand free extra visibility, like having your product on display in more stores.

Seasonal Campaign Boosters

During big sales like the upcoming 6.6 Mega Sale, Lazada offers higher commissions (up to 36%) to affiliates. This gives them a strong reason to promote your products more actively during peak shopping periods.

Gamified Rewards & Challenges

Affiliates can join fun competitions and challenges to win prizes like part of a $100,000 reward pool. This keeps them motivated to sell more, especially in competitive categories like fashion and beauty.
 

How Lazada Sellers Can Make the Most of LazAffiliate

Here’s how you can use LazAffiliate effectively to boost your sales:

Enroll your products in affiliate campaigns

Go to the Lazada Seller Center, choose which products you want affiliates to promote, and set them up for affiliate marketing.

Work with top-performing affiliates

Use the real-time dashboard to see which affiliates are generating the most sales, and try to build partnerships with them (like KOCs or influencers) to get even better results.

Combine with other Lazada tools

Pair your affiliate promotions with tools like:

• Flexi-Combo (buy more, save more deals)

• Seller Vouchers: This helps increase conversion rates, meaning more people will actually buy.

You can check out this guide on Lazada seller promotion tools to explore more ways to maximise your visibility and sales.

Plan ahead for big sales events

Before big campaigns, prepare your inventory and promotions early so everything runs smoothly when traffic spikes.
 

Managing Your Lazada Store with BigSeller

LazAffiliate Programme is a great way for Lazada sellers to boost sales without upfront ad costs, by tapping into influencer power and community marketing. With all the new features Lazada offers, it’s easier than ever to track what’s working and get your products in front of more buyers.

But to really get the best results, you need the right tools to manage your campaigns, track your sales, and stay on top of your inventory. BigSeller makes it easy to handle everything in one place, from monitoring sales to managing your product listings and preparing for big sales events. With BigSeller, you’ll save time, avoid mistakes, and make smarter decisions that help your Lazada store grow faster. So if you want to maximise your LazAffiliate success and scale your business with less hassle, BigSeller is definitely the go-to platform to have by your side.

Get started by signing up for free and claiming your VIP trial coupon. Don’t forget to join BigSeller’s WhatsApp channel for exclusive tips and updates to help you boost your sales.