New Consumer Protection Regulations for E-Commerce Sellers in Malaysia (Effective June 2025)
Erra 09 Jun 2025 07:59ENCopy link & title
If you sell products through any online marketplace like Shopee, Lazada, TikTok Shop, or your own website, these rules apply to you.
Here's a clear breakdown of what's new and what you need to do.
Key Requirements for E-Commerce Sellers in Malaysia
1. Seller Information Must Be Disclosed
You must clearly display your business or personal details on your store. This helps buyers know who they are dealing with and allows the government to track legitimate sellers.
You need to provide:
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Full name or company/business name
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NRIC number (for individuals) or SSM registration number (for businesses)
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Email address
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Phone number
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Business address
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Website (if you have one)
2. All Product Info Must Be in Bahasa Melayu
Bahasa Melayu is now the mandatory language for:
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Product titles
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Product descriptions
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Seller information
You can still include translations in English or Chinese as an extra, but Bahasa Melayu must come first.
3. Upload Valid Product Certifications (If Applicable)
Some types of products must meet Malaysian safety or health standards. If you sell these, you are required to upload the correct certification as proof. These documents will appear on your product page for buyers to see.
Examples of Required Certifications
Product Category |
Required Certification |
Electronic Appliances |
SIRIM-ST Certificate & Label |
Mobile & Network Devices |
SIRIM Certificate of Conformity (CoC) |
Health Supplements & OTC |
MAL Number (NPRA Product Registration) |
Medical Devices |
MDA Registration |
Cosmetics & Skincare |
NPRA Notification |
Food Products |
MESTI / HALAL / HACCP (where applicable) |
Pesticides |
Certificate of Registration (Department of Agriculture) |
Pet Food |
DVS Registration (Veterinary Services Department) |
Motorcycle Helmets |
SIRIM Certification |
Additional Seller Obligations
Under the new e-commerce law (CPETTR 2024), you're not just responsible for what you list, you're also responsible for how you handle orders after the buyer clicks "checkout." Here's how these new obligations affect your day-to-day operations:
1. You'll Need to Cover Redelivery If You're at Fault
If the item is defective, damaged, or not what the buyer ordered, you will need to pay for the return or redelivery, not the customer.
Examples:
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You listed a “wireless mouse” but sent a wired one
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The product is broken when it arrives
→ In both cases, you'll need to arrange re-delivery and cover the cost.
You cannot ask the customer to top up shipping or file their own claim.
2. You Must Deliver Services as Promised
If you're offering any service (eg product assembly, repair, consultation), it must be exactly what was advertised, no cut corners.
For example, if your listing says “Free gift wrapping” or “Installation included,” you have to deliver those, not later deny it or charge extra.
3. Let Buyers Fix Mistakes in Their Orders
You must provide a way for customers to correct wrong selections like size, quantity, or address, before or just after confirming the order.
Platforms may handle this automatically, but you as a seller should still be ready to help if contacted.
4. Acknowledge Orders Right Away
Once the buyer places an order, you must confirm receipt immediately, either through the platform's system or auto-message.
Don't wait days to respond manually or process later. Immediate acknowledgment is now part of your duty.
What Will Happen If You Don't Follow the Rules?
The new e-commerce regulations are legally binding. That means if you ignore or fail to follow any part of the CPETTR 2024 rules, you could face serious consequences under the Consumer Protection Act 1999.
Here's how the penalties work:
For Individual Sellers (Sole Proprietors / Personal Accounts)
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First Offence: You can be fined up to RM50,000, or sent to jail for up to 3 years, or both.
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If You Repeat the Offence: The punishment increases. You can be fined up to RM100,000, or jailed for up to 5 years, or both.
For Companies / Registered Businesses (Sdn Bhd / PLT)
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First Offence: Your company can be fined up to RM100,000.
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Subsequent Offences: Fines increase to RM200,000 if the company repeats the offence.
BigSeller Now Supports Bahasa Melayu Translation to Help You Stay Compliant
With the enforcement of the Consumer Protection (Electronic Trade Transactions) Regulations 2024, all e-commerce sellers in Malaysia must now provide product titles, descriptions, and seller information in Bahasa Melayu.
To help you meet this requirement easily, BigSeller has officially added Bahasa Melayu as one of the supported languages in its translation tools.
Using BigSeller's one-click translation, you can now:
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Automatically translate your product title, description, variant options, and even product images into Bahasa Melayu
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Do it in both single editing and bulk editing modes
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Apply translations while scraping products from platforms like 1688, Taobao, Tmall, Shopee, Lazada, and TikTok
No more manual rewriting or copy-pasting, BigSeller makes it easy to update your listings into Bahasa Melayu, helping you save time and stay legally compliant.
Try BigSeller today for free and get a 7-day VIP trial!
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