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New Consumer Protection Regulations for E-Commerce Sellers in Malaysia (Effective June 2025)

Erra 09 Jun 2025 07:59ENCopy link & title

Online sellers in Malaysia, take note! Starting 24 June 2025, the Consumer Protection (Electronic Trade Transactions) Regulations 2024 will be officially enforced by the Ministry of Domestic Trade and Cost of Living (KPDN). These new regulations aim to enhance transparency, improve consumer confidence, and hold both sellers and platform operators accountable in digital transactions.

If you sell products through any online marketplace like Shopee, Lazada, TikTok Shop, or your own website, these rules apply to you.

Here's a clear breakdown of what's new and what you need to do.

Key Requirements for E-Commerce Sellers in Malaysia

1. Seller Information Must Be Disclosed

You must clearly display your business or personal details on your store. This helps buyers know who they are dealing with and allows the government to track legitimate sellers.

You need to provide:

  • Full name or company/business name

  • NRIC number (for individuals) or SSM registration number (for businesses)

  • Email address

  • Phone number

  • Business address

  • Website (if you have one)

malaysia e-commerce regulation 2025

2. All Product Info Must Be in Bahasa Melayu

Bahasa Melayu is now the mandatory language for:

  • Product titles

  • Product descriptions

  • Seller information

You can still include translations in English or Chinese as an extra, but Bahasa Melayu must come first.

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3. Upload Valid Product Certifications (If Applicable)

Some types of products must meet Malaysian safety or health standards. If you sell these, you are required to upload the correct certification as proof. These documents will appear on your product page for buyers to see.

Examples of Required Certifications

Product Category

Required Certification

Electronic Appliances

SIRIM-ST Certificate & Label

Mobile & Network Devices

SIRIM Certificate of Conformity (CoC)

Health Supplements & OTC

MAL Number (NPRA Product Registration)

Medical Devices

MDA Registration

Cosmetics & Skincare

NPRA Notification

Food Products

MESTI / HALAL / HACCP (where applicable)

Pesticides

Certificate of Registration (Department of Agriculture)

Pet Food

DVS Registration (Veterinary Services Department)

Motorcycle Helmets

SIRIM Certification


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Additional Seller Obligations

Under the new e-commerce law (CPETTR 2024), you're not just responsible for what you list, you're also responsible for how you handle orders after the buyer clicks "checkout." Here's how these new obligations affect your day-to-day operations:

1. You'll Need to Cover Redelivery If You're at Fault

If the item is defective, damaged, or not what the buyer ordered, you will need to pay for the return or redelivery, not the customer.

Examples:

  • You listed a “wireless mouse” but sent a wired one

  • The product is broken when it arrives
    → In both cases, you'll need to arrange re-delivery and cover the cost.

You cannot ask the customer to top up shipping or file their own claim.

2. You Must Deliver Services as Promised

If you're offering any service (eg product assembly, repair, consultation), it must be exactly what was advertised, no cut corners.

For example, if your listing says “Free gift wrapping” or “Installation included,” you have to deliver those, not later deny it or charge extra.

3. Let Buyers Fix Mistakes in Their Orders

You must provide a way for customers to correct wrong selections like size, quantity, or address, before or just after confirming the order.

Platforms may handle this automatically, but you as a seller should still be ready to help if contacted.

4. Acknowledge Orders Right Away

Once the buyer places an order, you must confirm receipt immediately, either through the platform's system or auto-message.

Don't wait days to respond manually or process later. Immediate acknowledgment is now part of your duty.

What Will Happen If You Don't Follow the Rules?

The new e-commerce regulations are legally binding. That means if you ignore or fail to follow any part of the CPETTR 2024 rules, you could face serious consequences under the Consumer Protection Act 1999.

Here's how the penalties work:

For Individual Sellers (Sole Proprietors / Personal Accounts)

  • First Offence: You can be fined up to RM50,000, or sent to jail for up to 3 years, or both.

  • If You Repeat the Offence: The punishment increases. You can be fined up to RM100,000, or jailed for up to 5 years, or both.

For Companies / Registered Businesses (Sdn Bhd / PLT)

  • First Offence: Your company can be fined up to RM100,000.

  • Subsequent Offences: Fines increase to RM200,000 if the company repeats the offence.

BigSeller Now Supports Bahasa Melayu Translation to Help You Stay Compliant

With the enforcement of the Consumer Protection (Electronic Trade Transactions) Regulations 2024, all e-commerce sellers in Malaysia must now provide product titles, descriptions, and seller information in Bahasa Melayu.

To help you meet this requirement easily, BigSeller has officially added Bahasa Melayu as one of the supported languages in its translation tools.

Using BigSeller's one-click translation, you can now:

  • Automatically translate your product title, description, variant options, and even product images into Bahasa Melayu

  • Do it in both single editing and bulk editing modes

  • Apply translations while scraping products from platforms like 1688, Taobao, Tmall, Shopee, Lazada, and TikTok
     

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No more manual rewriting or copy-pasting, BigSeller makes it easy to update your listings into Bahasa Melayu, helping you save time and stay legally compliant.

Try BigSeller today for free and get a 7-day VIP trial!

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BigSeller-Blog Writer: Erra
Ms. Erra is a skilled professional with over five years of experience in SEO optimization, specializing in the Malaysian ecommerce industry. She is known for her expertise in market trends and consumer behavior, as well as her ability to create tailored store operation tutorials to improve operational efficiency and foster growth.