Starting your Lazada journey and not sure what to sell? Lazada’s Opportunity Center is designed to help new sellers like you discover trending, high-demand products, using real marketplace data.

In this article, we’ll walk you through how Lazada’s Opportunity Center works and how you can use it to identify trending items, streamline your product sourcing, and publish listings that align with real buyer demand.
 

What is Lazada’s Opportunity Center?

The Opportunity Center is a built-in Lazada tool that helps sellers find out what products are in demand right now. It looks at real shopping data from Lazada buyers in Malaysia and shows you which products are trending or getting lots of attention.

Imagine having a research assistant that never sleeps, always tracking what people are searching for and buying. That’s what the Opportunity Center does: it gives you a list of high-potential products you can sell, based on real-time buyer interest.
 

Why Should New Lazada Sellers Use the Opportunity Center?

If you’re new to selling on Lazada, the Opportunity Center can save you a lot of time and guesswork. Here’s how it helps:

• No more guessing what to sell: Lazada already does the research for you. It shows you product ideas that are backed by real buyer data, so you know what’s actually in demand.

• Suggestions that match your category: The tool gives you personalised ideas based on what you sell. For example, if you’re in women’s fashion, it will show items with specific styles, colors, and designs that buyers are searching for.

• More visibility for the right products: If you list a product that matches one of these high-demand suggestions, Lazada might give it a traffic boost, so more people can see it, which increases your chances of getting sales.

How to Use Lazada Opportunity Center

You can use the Opportunity Center whether you're actively listing products or just doing research.

If You Already Have New Products:

1. Visit the Opportunity Center in Lazada Seller Center to see what’s trending now.

2. If you see products similar to yours, click “Collect” to save them.

3. Then, click “Upload” to list your new items on Lazada.

4. Lazada will automatically match your listings with the collected opportunities, giving them better visibility.

If You Don’t Have Products Yet:

1. Still go to the Opportunity Center and explore what buyers are looking for.

2. Click “Collect” to save good product ideas.

3. Use those ideas to source or create similar products for your shop.

4. When you finally upload them, Lazada might automatically link them to the opportunities you previously saved, giving your products a head start.
    

What Happens When Your Product Matches an Opportunity?

When you list a product that fits what buyers are currently searching for and it matches an Opportunity Center suggestion, Lazada rewards you with extra support to help it sell better:

• More visibility on the Lazada app/website: Your product may appear in more search results or be highlighted in relevant pages, making it easier for shoppers to find.

• Access to the Assortment Growth Center: You’ll unlock a section where you can do small tasks (like adding more product details or improving your images) to help your item rank higher.

All of this helps increase your chances of getting traffic and sales, without needing to spend money on ads.

Tip: Check the Opportunity Center Weekly

Lazada updates the Opportunity Center often, so it’s a good idea to check it at least once a week. Why?

• Buyer interests change fast, this helps you stay on top of current trends

• You might discover new product ideas or untapped niches

• It keeps your store fresh with new, relevant listings that buyers are looking for

Regular check-ins mean you’ll always know what’s in demand and can act fast before the trend passes.

From Opportunity to Action

Finding your footing as a new Lazada seller doesn’t have to be a guessing game. With the Opportunity Center, you get a clearer picture of what’s trending and what buyers are actually looking for, making it easier to list products with real sales potential.

Once you’ve identified the right products, the next step is acting on them efficiently. With BigSeller, you can search for matching items on 1688, explore multiple supplier options, and upload them directly into your Lazada store draft. It’s a smoother, faster way to go from idea to live listing.
 

Try BigSeller for free and simplify how you source and list products.

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