AMS Lite vs Elite: How Shopee Affiliate Campaigns Work for Sellers in Malaysia
Erra 25 Jul 2025 09:03ENCopy link & title
This guide breaks down what each program offers, how they differ, and what actions determine which one your campaign falls under.
If you’re new to Shopee affiliate marketing, you might want to first understand how AMS works in general. We’ve covered the basics here:
👉 What is Shopee Affiliate Marketing Solution (AMS) and How Does It Work?
Shopee Affiliate Marketing Solution (AMS) Lite vs Elite at a Glance
|
Feature |
AMS Lite |
AMS Elite |
|
Shopee Co-Sponsored Commission |
Up to 5% |
Up to 15% |
|
Minimum Seller Commission Requirement |
Flat 5% |
Category-based (6–12%) |
|
Displayed Commission to Affiliates |
Min. 10% |
Up to 20% |
|
Commission Capping |
RM10 per order |
RM10 per order |
|
Qualification Method |
Auto if you set 5% in Open Campaign |
Auto if you meet category-based rate in Open Campaign |
Understanding the Key Differences
1. Commission Rate Structure
-
If you set just 5% commission in your AMS Open Campaign, you’ll fall under AMS Lite.
-
If you follow Shopee’s category-specific rates (e.g. 10% for Fashion, 12% for Health & Beauty), then your campaign qualifies as AMS Elite.
2. Affiliate Visibility and Engagement
-
AMS Lite offers a 10% displayed commission (5% from you + 5% from Shopee).
-
AMS Elite can go as high as 20% displayed commission, which is a major attention-grabber for top affiliates.
3. KOL Matching and Campaign Reach
-
Both programs give you access to Shopee’s network of creators, live streamers, and video content platforms.
-
But AMS Elite gives you better exposure: more categories supported, more top-tier KOLs available, and greater chance of being featured on Shopee Live, Shopee Video, and high-traffic pages.
How to Know If You're a Lite or Elite Affiliate
You don’t get a confirmation message saying “Congrats! You’re in AMS Elite!” Instead, Shopee determines your AMS program based on your commission setup and here’s how you can tell:
AMS Lite
You’re placed under AMS Lite if you set at least 5% commission, but don’t meet the recommended rate for your product category.
Example: If you sell fashion items and only set 5% (when Shopee recommends 10%), you’ll fall under Lite.
AMS Elite
You’re placed under AMS Elite only if your commission matches Shopee’s recommended rate for your category.
Example: If you sell beauty products and set 12% (as recommended), you qualify for Elite.
How to Check
Shopee displays a “COMMSXTRA” label on products visible to affiliates, indicating that the co-sponsored commission is active. This appears only for products in Open Campaigns that qualify.
Smart Ads Need Smart Systems
Shopee’s AMS Lite and Elite programs offer powerful ways to boost product visibility, but the real advantage comes when you pair them with the right backend support.
If your AMS campaigns succeed, you're not just getting more traffic, but also handling more orders, faster inventory turnover, and tighter fulfillment windows.
BigSeller helps you stay ahead of that curve.
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