Proven Hacks to Increase Shopee Exposure: How to Get More Eyes on Your Store？
Jayson 28 Aug 2025 09:02ENCopy link & title
Shopee is still the main marketplace in the Philippines, accounting for a big portion of Philippine e-commerce traffic, so getting known there is important: more traffic on Shopee equals more opportunities to convert casual users into purchasers.
The tactics below focus on low-friction, high-impact moves you can apply this week to increase store exposure, lift click-through rates (CTR), and improve conversion potential.
Shopee’s internal search favors relevance. Think like a buyer: what exact words will they type, in English or Taglish?
(1). Keyword-rich titles (but readable)
Put the most important search phrase first (brand/model, product type, key spec). Use Shopee’s search bar to capture real suggestions. Avoid stuffing — clarity increases CTR.
(2). Descriptions that sell and rank
Start with a 1–2 line benefit summary (for scanners), then list specs and usage. Naturally include secondary search terms (size, color, compatibility).
(3). Correct category & attributes
Choose the most accurate category and fill attribute fields (brand, material, size). These fields are used by Shopee’s filters and improve discoverability.
Why it works: relevant, well-formatted listings match search intent faster — that improves ranking and CTR.
Shopee provides built-in features that surface sellers’ listings — use them strategically.
(1). Join Shopee campaigns & Top Picks.
Campaigns (season sales, daily promos) place your items on curated pages, banners, and push notifications. Nominate high-margin or top-performing SKUs to increase impressions. (Use Seller Centre → Marketing → Campaigns.)
(2). Aim for Hot Listing eligibility.
Hot Listing groups identical products into a single PDP visible to many buyers. Requirements include good store/product ratings, recent orders, and low penalty points — meeting them can significantly boost exposure.
bigseller.com
(3). Run targeted Shopee Ads (Search / Discovery / Shop).
Search ads push your product into keyword results; Discovery ads place items in “You may also like” and homepage suggestions; Shop/Boost ads improve shop visibility. Start with small daily budgets, monitor CTR and ROAS, and scale winning ads.
Practical tip: use campaigns to create a timing plan (e.g., 1 campaign per week for best sellers) and use ads to amplify new or campaign items.
Shopee rewards stores that deliver good buyer experiences with better visibility and more feature access.
(1). Fast, reliable fulfillment.
Meet estimated ship times and use trusted logistics partners. Faster shipping and fewer cancellations increase conversions and ranking.
(2). Keep ratings high & respond fast.
Aim for ratings ≥4.0 where possible. Quick, polite replies (Tagalog or Taglish when appropriate) reduce disputes and encourage positive reviews.
(3). Polished visuals and trust signals.
Use clear, high-resolution photos (main image with white background + lifestyle shots) and include product guarantee or return policy in the listing.
Outcome: better store metrics → eligibility for features (Hot Listing, campaign invites) → more organic exposure.
Social proof converts traffic into clicks and purchases; repeat buyers cost less to convert.
(1). Encourage reviews and show them.
Follow up politely after delivery with a message asking for feedback and offering simple support if there are issues. Highlight top reviews in product copy or images.
(2). Cross-sell and bundle.
Offer complementary items and bundles to increase average order value and appear in “People also bought” placements.
(3). Mobile-first incentives.
Most Filipino shoppers browse on mobile — ensure your images and text display well and offer app-only discounts or free shipping thresholds to nudge app installs and repeat visits.
Why it pays: strong reviews and bundles increase buyers’ confidence and keep product pages in active rotation within Shopee’s recommendation engine.
With Shopee’s strong market presence in the Philippines, these practical steps translate to more exposure and higher chances of registration and sales.
In addition, Shopee sellers can also use e-commerce ERP tools to manage their stores and effectively increase store exposure, such as BigSeller, the No.1 ERP in Southeast Asia.
BigSeller Powerful Features:
1. Manage Multiple Shopee Stores at the same time
BigSeller allows sellers to centrally manage multiple Shopee stores, expanding sales opportunities.
Simply authorize all your stores to BigSeller for efficient and convenient centralized management of products, orders, and inventory.
2. Boost your Shopee store automatically
3. Manage all your Shopee Ads together
With BigSeller, you can easily create and manage Shopee Search Ads and Discovery Ads to boost your product visibility and sales.
The tactics below focus on low-friction, high-impact moves you can apply this week to increase store exposure, lift click-through rates (CTR), and improve conversion potential.
Want to manage multiple Shopee accounts at the same time?
Vist our website to know more 👉 BigSeller ERP
Vist our website to know more 👉 BigSeller ERP
1. Optimize Product Listings with SEO Best Practices
Shopee’s internal search favors relevance. Think like a buyer: what exact words will they type, in English or Taglish?
(1). Keyword-rich titles (but readable)
Put the most important search phrase first (brand/model, product type, key spec). Use Shopee’s search bar to capture real suggestions. Avoid stuffing — clarity increases CTR.
(2). Descriptions that sell and rank
Start with a 1–2 line benefit summary (for scanners), then list specs and usage. Naturally include secondary search terms (size, color, compatibility).
(3). Correct category & attributes
Choose the most accurate category and fill attribute fields (brand, material, size). These fields are used by Shopee’s filters and improve discoverability.
Why it works: relevant, well-formatted listings match search intent faster — that improves ranking and CTR.
2. Use Shopee’s Exposure Tools
Shopee provides built-in features that surface sellers’ listings — use them strategically.
(1). Join Shopee campaigns & Top Picks.
Campaigns (season sales, daily promos) place your items on curated pages, banners, and push notifications. Nominate high-margin or top-performing SKUs to increase impressions. (Use Seller Centre → Marketing → Campaigns.)
(2). Aim for Hot Listing eligibility.
Hot Listing groups identical products into a single PDP visible to many buyers. Requirements include good store/product ratings, recent orders, and low penalty points — meeting them can significantly boost exposure.
bigseller.com
(3). Run targeted Shopee Ads (Search / Discovery / Shop).
Search ads push your product into keyword results; Discovery ads place items in “You may also like” and homepage suggestions; Shop/Boost ads improve shop visibility. Start with small daily budgets, monitor CTR and ROAS, and scale winning ads.
Practical tip: use campaigns to create a timing plan (e.g., 1 campaign per week for best sellers) and use ads to amplify new or campaign items.
3. Maintain Excellent Store Performance & Customer Experience
Shopee rewards stores that deliver good buyer experiences with better visibility and more feature access.
(1). Fast, reliable fulfillment.
Meet estimated ship times and use trusted logistics partners. Faster shipping and fewer cancellations increase conversions and ranking.
(2). Keep ratings high & respond fast.
Aim for ratings ≥4.0 where possible. Quick, polite replies (Tagalog or Taglish when appropriate) reduce disputes and encourage positive reviews.
(3). Polished visuals and trust signals.
Use clear, high-resolution photos (main image with white background + lifestyle shots) and include product guarantee or return policy in the listing.
Outcome: better store metrics → eligibility for features (Hot Listing, campaign invites) → more organic exposure.
4. Build Social Proof & Encourage Repeat Visits
Social proof converts traffic into clicks and purchases; repeat buyers cost less to convert.
(1). Encourage reviews and show them.
Follow up politely after delivery with a message asking for feedback and offering simple support if there are issues. Highlight top reviews in product copy or images.
(2). Cross-sell and bundle.
Offer complementary items and bundles to increase average order value and appear in “People also bought” placements.
(3). Mobile-first incentives.
Most Filipino shoppers browse on mobile — ensure your images and text display well and offer app-only discounts or free shipping thresholds to nudge app installs and repeat visits.
Why it pays: strong reviews and bundles increase buyers’ confidence and keep product pages in active rotation within Shopee’s recommendation engine.
Conclusion
With Shopee’s strong market presence in the Philippines, these practical steps translate to more exposure and higher chances of registration and sales.
In addition, Shopee sellers can also use e-commerce ERP tools to manage their stores and effectively increase store exposure, such as BigSeller, the No.1 ERP in Southeast Asia.
BigSeller is the ultimate FREE e-commerce ERP for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations.
Vist our website to know more👉 BigSeller ERP
Vist our website to know more👉 BigSeller ERP
BigSeller Powerful Features:
1. Manage Multiple Shopee Stores at the same time
BigSeller allows sellers to centrally manage multiple Shopee stores, expanding sales opportunities.
Simply authorize all your stores to BigSeller for efficient and convenient centralized management of products, orders, and inventory.
2. Boost your Shopee store automatically
Shopee Boost is a BigSeller marketing tool. You can select 5 products at most to boost every 4 hours. Shopee will display these products on the top position on the corresponding category page.
Using Auto-Boost feature means you don’t need to go to the Shopee Seller Center to manually click Boost Now by yourself every 4 hours. BigSeller will help re-boost automatically when the last boost is over.
3. Manage all your Shopee Ads together
With BigSeller, you can easily create and manage Shopee Search Ads and Discovery Ads to boost your product visibility and sales.
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
