Step-by-Step Guide: Quickly Start Shopee Affiliate Program in PH
Jayson 15 Sep 2025 12:24ENSalin pautan & tajuk
If you’re a Filipino e-commerce seller, joining the Shopee Affiliate Program can add a low-risk promotion channel to your toolbox: affiliates share your product links, bring traffic, and you pay commission only on confirmed sales.
Below is a practical, step-by-step walkthrough so you can sign up, create effective links, and start measuring results — with real tips sellers in the Philippines actually use.
The Shopee Affiliate Program is a performance-based approach in which content creators and publishers distribute tracked product links. When a buyer clicks and completes a qualified order, the affiliate receives a commission.
It's beneficial to sellers since it allows them to expand their reach (via social media, blogs, and livestreams) without incurring upfront ad costs; you only pay after a transaction is completed. This approach is typically run directly by Shopee or through affiliate networks that handle tracking and deeplinks.
Affiliates can be treated as on-demand promoters by the seller, which is great for new SKUs, seasonal pushes, or gaining more social visibility.
To be eligible to participate in the Shopee Affiliate Program in the Philippines, sellers must have a policy-compliant account, a public social media presence (such as an approved fan page), and agree to the program's terms and conditions.
While the initiative is open to anybody interested in promoting Shopee, sellers must have a Shopee username and shop name to use the application.
Furthermore, sellers planning to use affiliates should also have product pages with good photographs, precise descriptions, and competitive price - affiliates will only promote items that convert. It is also recommended for sellers to have sample creatives (banners, short videos, sample captions) ready — it speeds approvals and makes it easier for affiliates to promote.
Sellers can join the Shopee Affiliate Program by going to Seller Centre > Marketing Centre > Affiliate Marketing, then utilizing the Affiliate Marketing Solution (AMS) to choose their chosen products, set commission rates, and set up a Target or Open Campaign to work with affiliates. Setting up AMS campaigns requires sellers to have an active shop and at least one listed shipping channel.
Practical onboarding tip: communicate expected conversion window (e.g., orders counted within X days of click) and sample commission calculations so affiliates know potential earnings.
4. Creating Promotions & Generating Affiliate Links
Getting links is easy; getting conversions is the trick.
Choose the right products: focus on items with competitive price, existing good reviews, and strong visuals. Low-ticket fast-moving items often convert better for social promotions.
Generate deeplinks & UTM tags: Affiliates should use the dashboard's deeplink feature for product pages (Admitad and other networks also support deeplinking). Include UTM parameters in your own analytics to cross-check traffic and conversions.
Match creative to platform: Short demo videos with swipe-up links for Instagram and TikTok; carousel posts with a link in the bio for Facebook and Instagram; and extensive reviews and comparative posts for blogs and YouTube. Encourage affiliates to include your product images or a brief demonstration - authenticity and social proof win.
Follow Shopee rules: Avoid misleading claims and always disclose affiliate links in accordance with local advertising guidelines and platform restrictions.
Below is a practical, step-by-step walkthrough so you can sign up, create effective links, and start measuring results — with real tips sellers in the Philippines actually use.
1. What the Shopee Affiliate Program is?
The Shopee Affiliate Program is a performance-based approach in which content creators and publishers distribute tracked product links. When a buyer clicks and completes a qualified order, the affiliate receives a commission.
It's beneficial to sellers since it allows them to expand their reach (via social media, blogs, and livestreams) without incurring upfront ad costs; you only pay after a transaction is completed. This approach is typically run directly by Shopee or through affiliate networks that handle tracking and deeplinks.
Affiliates can be treated as on-demand promoters by the seller, which is great for new SKUs, seasonal pushes, or gaining more social visibility.
2. Eligibility for PH Sellers to Join Shopee Affiliate
To be eligible to participate in the Shopee Affiliate Program in the Philippines, sellers must have a policy-compliant account, a public social media presence (such as an approved fan page), and agree to the program's terms and conditions.
While the initiative is open to anybody interested in promoting Shopee, sellers must have a Shopee username and shop name to use the application.
Furthermore, sellers planning to use affiliates should also have product pages with good photographs, precise descriptions, and competitive price - affiliates will only promote items that convert. It is also recommended for sellers to have sample creatives (banners, short videos, sample captions) ready — it speeds approvals and makes it easier for affiliates to promote.
3.How to Sign Up and Onboard Shopee Affiliate Program?
Sellers can join the Shopee Affiliate Program by going to Seller Centre > Marketing Centre > Affiliate Marketing, then utilizing the Affiliate Marketing Solution (AMS) to choose their chosen products, set commission rates, and set up a Target or Open Campaign to work with affiliates. Setting up AMS campaigns requires sellers to have an active shop and at least one listed shipping channel.
- Decide whether to conduct your own affiliate promotions (configure commissions for your SKUs using Shopee AMS or seller settings) or to participate in larger Shopee affiliate programs administered by Shopee/ad networks. Some merchants specify direct commission rates for campaigns.
- Prepare product lists and select SKUs with high margins and compelling review/photo assets. High-quality listings perform better for affiliates.
- Share explicit promotion guidelines with affiliates (voucher usage, return/refund policies, and what constitutes a valid order).
Practical onboarding tip: communicate expected conversion window (e.g., orders counted within X days of click) and sample commission calculations so affiliates know potential earnings.
4. Creating Promotions & Generating Affiliate Links
Getting links is easy; getting conversions is the trick.
Choose the right products: focus on items with competitive price, existing good reviews, and strong visuals. Low-ticket fast-moving items often convert better for social promotions.
Generate deeplinks & UTM tags: Affiliates should use the dashboard's deeplink feature for product pages (Admitad and other networks also support deeplinking). Include UTM parameters in your own analytics to cross-check traffic and conversions.
Match creative to platform: Short demo videos with swipe-up links for Instagram and TikTok; carousel posts with a link in the bio for Facebook and Instagram; and extensive reviews and comparative posts for blogs and YouTube. Encourage affiliates to include your product images or a brief demonstration - authenticity and social proof win.
Follow Shopee rules: Avoid misleading claims and always disclose affiliate links in accordance with local advertising guidelines and platform restrictions.
