Philippine sellers are experiencing explosive growth on TikTok Shop
Tansy 08 Jan 2026 08:57ENCopy link & title
According to Philippine media reports, TikTok Shop stated that it aims to help sellers on its platform achieve a 200% increase in sales by 2025. Its live-streaming sales, digital tools, and capacity-building solutions are effectively empowering micro, small, and medium-sized enterprises (MSMEs) nationwide.
TikTok Shop helps sellers thrive in a competitive market by collaborating with creators, government, and industry partners, and by conducting educational activities.
Yves González, Director of Public Policy in the Philippines, emphasized that TikTok Shop is not just an e-commerce platform, but a long-term partner for entrepreneurs, committed to driving responsible growth, expanding audience reach, and strengthening the community economy.
The ACE metrics system, launched last year, provides sellers with structured guidance to optimize product listings, pricing, short videos, and live-streaming content, thereby improving store performance.
TikTok Shop helps sellers thrive in a competitive market by collaborating with creators, government, and industry partners, and by conducting educational activities.
Yves González, Director of Public Policy in the Philippines, emphasized that TikTok Shop is not just an e-commerce platform, but a long-term partner for entrepreneurs, committed to driving responsible growth, expanding audience reach, and strengthening the community economy.
The ACE metrics system, launched last year, provides sellers with structured guidance to optimize product listings, pricing, short videos, and live-streaming content, thereby improving store performance.
