This update introduces dynamic tag features that automatically add context to your product listing when it appears on the Search Results Page (SRP). The goal is simple: help shoppers understand why your product is relevant at a glance and help your ads perform better during search.

If you're running Lazada ads, especially Sponsored Discovery or Sponsored Max, this is an update you shouldn't ignore.

Who is this update for?

This update is specifically designed for Lazada sellers who are running CPC ads , not for organic listings. The new dynamic tag feature applies only to Lazada's Sponsored Solutions, namely Sponsored Discovery (including Mega Sales Accelerator (MSA)) and Sponsored Max.

If you're not using these ad formats, your listings will remain unchanged. For sellers who are advertising, it's important to note how these tags work. They appear only on the Search Results Page (SRP), meaning shoppers will see them when browsing or searching on Lazada. The tags do not appear on your Product Detail Page, and they do not replace or modify your product information.

Sellers also don't need to manage or edit these tags manually. The system generates them automatically, and your actual product title on the Product Management Page (PMP) stays exactly the same. This update enhances how your ads are presented in search, without altering your original listing setup.

When Will This Feature Go Live?

Lazada is rolling out the dynamic tag feature in phases across Southeast Asia, starting at the end of 2025 and continuing into early 2026.

• Singapore, Malaysia, Philippines, Indonesia: from 30 December 2025

• Vietnam: from 6 January 2026

• Thailand: from 14 January 2026

If you're advertising across multiple Lazada markets, don't be surprised if the tags appear in one country before another. This staggered rollout is expected and part of Lazada's regional deployment plan.

What Are Lazada's New Dynamic Tags?

To improve ad relevance and visibility during search, Lazada is introducing two types of dynamic tags that may be automatically added to your sponsored product titles on the Search Results Page.

These are:

• Marketing Tags

• Personalized Tags

Both types follow a consistent display format, appearing in front of your existing product title as:

[Marketing Tag] + Original Product Title

The goal is to give shoppers quick, meaningful context about your product before they even click whether that context comes from strong product performance or from relevance to the shopper's search intent.

Below, we'll break down how Marketing Tags and Personalized Tags work, and what determines when they appear.

Marketing Tags: Performance-Based Highlights

Marketing Tags are designed to spotlight products that have already proven their value on Lazada. Instead of relying on seller-written claims, these tags are generated using Lazada's internal performance data, helping high-performing products stand out more clearly in search results.

How Marketing Tags Are Generated

Lazada evaluates several performance signals before assigning a Marketing Tag, including:

• Sales volume

• Product review feedback

• Repurchase rate

These signals are assessed automatically by the system. Sellers cannot manually select, edit, or force a Marketing Tag to appear. The tag is awarded dynamically, based entirely on how the product performs over time.

How Marketing Tags Appear on Search Results

When a product qualifies, Lazada adds a standardised tag in front of your original product title on the Search Results Page (SRP). Your actual listing title remains unchanged in the backend.

For example:

• If a large majority of buyers leave reviews describing a product as “high quality,” your ad may appear as: [High Quality] Original Product Title

• If a product shows strong sales momentum and repeat purchases within the travel category, it may appear as: [Travel Essential] Original Product Title

These tags act as quick trust signals, helping shoppers understand why a product is worth considering even before clicking.

Personalized Tags: Relevance-Driven Matching

While Marketing Tags focus on overall performance, Personalized Tags focus on individual shopper relevance. These tags help Lazada align your product more closely with what a specific user is searching for or likely to be interested in.

Rather than promoting popularity, Personalized Tags emphasise context, making sure the most relevant product attributes are surfaced at the right moment.

How Personalized Tags Are Generated

Lazada's system analyzes multiple elements of your listing, including:

• Your product title

• SKU specifications

• Keywords and descriptions on your Product Detail Page (PDP)

It then matches this information against:

• A shopper's search query

• The shopper's browsing and purchasing behavior

The result is a short, descriptive tag that highlights the most relevant aspect of your product for that specific user.

Example: Based on Search Query

• Search Query: “black polo for women”

• Original Product Title: Plain Long Sleeve Blouse for Women Casual Slim Shirt Crop Top

• Displayed on Search Results Page: [For Women] Plain Long Sleeve Blouse for Women Casual Slim Shirt Crop Top

Even though "for women" isn't the first phrase in the title, Lazada surfaces it contextually to match the shopper's intent.

Example: Based on Product Attributes

• Original Product Title: 12-Clip Sheet Fastener, Bedspread Anti-Slip Hexagonal Fixing Clip, Sofa Cover Quilt Anti-Running Multi-Claw Clip

• Displayed on Search Results Page: [Anti-Slip Fastener] 12-Clip Sheet Fastener, Bedspread Anti-Slip Hexagonal Fixing Clip, Sofa Cover Quilt Anti-Running Multi-Claw Clip

This allows shoppers to immediately understand the product's core function without reading a long or complex title.

How Sellers Should Prepare for Dynamic Tags

Although sellers can't control these tags directly, they can strongly influence whether their products qualify for them.

To prepare:

• Write clear, well-structured product titles without keyword stuffing

• Complete SKU specifications accurately and consistently

• Use relevant, natural keywords throughout your PDP

• Maintain product quality to encourage positive reviews and repeat purchases

In 2026, Lazada ads are no longer just about bidding higher. Relevance, clarity, and trust signals now play a central role in how sponsored listings are presented in search.

Boost Your Lazada Ads with BigSeller

Lazada's dynamic tags in 2026 highlight the importance of relevance, quality, and performance in search ads. To maximise visibility, sellers need well-optimised titles, complete SKUs, and strong inventory and campaign management.

BigSeller makes this easy. With multi-platform listing, automated inventory and order management, marketing tools, and analytics, it helps sellers keep their products optimised and ready to perform, increasing the chances of benefiting from Lazada's dynamic tags.

Try BigSeller for free today and start optimising your listings and ads for 2026.

(All information in this article is based on Lazada Sponsored Solutions: Introducing a New Improvement Feature )