Blog > Product Selection > In-Demand Products for the Spring Festival 2026: Insights Sellers Can Use
In-Demand Products for the Spring Festival 2026: Insights Sellers Can Use
Jayson 14 Jan 2026 11:30ENCopy link & title
Spring Festival (Lunar New Year) is one of the world’s biggest seasonal shopping moments. Even if your primary market is the Philippines, shoppers react to the same impulses: gifts, celebration items, tech upgrades, and a desire to refresh homes and wardrobes.
This guide summarizes the product categories that tend to sell best, backs each point with recent data, and gives practical actions you can implement right away.
What sells: gift boxes, premium snacks, packaged fruit or dried fruits, festive décor (lanterns, red envelopes, banners), and limited-edition packaging.
Why it works: gifts and food drive a large share of festival purchases as people buy for relatives, host parties, or send corporate gifts. Online shoppers often look for ready-made gift sets and attractive packaging.
Practical moves:
What sells: smartphones, tablets, wearables, earbuds, power banks, phone accessories, and giftable consumer gadgets.
Why it works: Tech frequently tops festival wish lists — shoppers treat the holiday as a time to upgrade or gift gadgets. Reports show mobile phones and tablets were among the categories with noticeable boosts during Spring Festival periods.
Practical moves:
What sells: small appliances (air purifiers, rice cookers), cleaning gadgets (robot vacuums), spring décor, storage solutions, and health/wellness consumables.
Why it works: Consumers often use the New Year to refresh living spaces and upgrade home tech — items that promise convenience or improved well-being are attractive. Smart home and home appliance categories showed strong seasonal growth in recent festival reports.
Practical moves:
What sells: new outfits (party and traditional styles), accessories, seasonal footwear, cosmetics and skincare gift sets.
Why it works: New clothes and personal care products are common festival purchases for celebrations and gifting. Younger shoppers especially favor personalized or zodiac-inspired items.
Practical moves:
What sells: imported gourmet foods, specialty sweets, novelty cultural items, and premium brand gift sets.
Why it matters for the Philippines: Filipino consumers are increasingly comfortable buying cross-border — a significant share of shoppers purchase international goods online, creating demand for unique imported festival items that local competitors may not carry.
Practical moves:
Spring Festival is a predictable seasonal opportunity: gifts, food/consumables, tech, home refresh items and fashion perform well. Combine product selection with tight inventory control, clear shipping information, festival-optimized listings, and timely bundles to capture demand.
Besides, to prepare spring festival in-demand products in advance, sellers in 2026 can also leverage ERP tools to better manage their businesses, such as BigSeller.
(1). There are two ways to scrape. You could either collect product info by using the BigSeller Scrape Extension or copy the product links.
(2). Or use 1688 sourcing feature to find out the high quality products and suppliers
This guide summarizes the product categories that tend to sell best, backs each point with recent data, and gives practical actions you can implement right away.
Want to manage multiple Shopee/Lazada/TikTok Shop accounts at the same time?
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Vist our website to know more 👉 BigSeller ERP
1. Festival gifts & consumables
What sells: gift boxes, premium snacks, packaged fruit or dried fruits, festive décor (lanterns, red envelopes, banners), and limited-edition packaging.
Why it works: gifts and food drive a large share of festival purchases as people buy for relatives, host parties, or send corporate gifts. Online shoppers often look for ready-made gift sets and attractive packaging.
Practical moves:
- Create gift bundles (snack + small decor + greeting card) and SKU them as festival bundles.
- Source small-value, high-perceived-value items from local suppliers to avoid cross-border delays.
- Use product titles and metadata with festival keywords (e.g., “Spring Festival gift set”, “Lunar New Year snack box Philippines”).
2. Electronics & small tech
What sells: smartphones, tablets, wearables, earbuds, power banks, phone accessories, and giftable consumer gadgets.
Why it works: Tech frequently tops festival wish lists — shoppers treat the holiday as a time to upgrade or gift gadgets. Reports show mobile phones and tablets were among the categories with noticeable boosts during Spring Festival periods.
Practical moves:
- Prioritize fast-moving accessory SKUs (chargers, cases, earbuds) for higher margins and shorter lead times.
- Offer limited-time bundles (phone + case + screen protector) and track bundle composition in your system to avoid stockouts.
3. Home & lifestyle
What sells: small appliances (air purifiers, rice cookers), cleaning gadgets (robot vacuums), spring décor, storage solutions, and health/wellness consumables.
Why it works: Consumers often use the New Year to refresh living spaces and upgrade home tech — items that promise convenience or improved well-being are attractive. Smart home and home appliance categories showed strong seasonal growth in recent festival reports.
Practical moves:
- Promote “home refresh” bundles (cleaning gadget + storage bins) and measure their uplift.
- For heavier appliances, clearly state dimensions, warranty, and shipping lead time in listings to lower returns.
4. Fashion & personal care
What sells: new outfits (party and traditional styles), accessories, seasonal footwear, cosmetics and skincare gift sets.
Why it works: New clothes and personal care products are common festival purchases for celebrations and gifting. Younger shoppers especially favor personalized or zodiac-inspired items.
Practical moves:
- Offer bundle promotions (e.g., outfit + accessory) and track which combinations perform best.
- Optimize product pages for mobile (most holiday browsing is mobile-first) and use short, clear size guides.
5. Cross-border & specialty imports
What sells: imported gourmet foods, specialty sweets, novelty cultural items, and premium brand gift sets.
Why it matters for the Philippines: Filipino consumers are increasingly comfortable buying cross-border — a significant share of shoppers purchase international goods online, creating demand for unique imported festival items that local competitors may not carry.
Practical moves:
- Offer clear customs/shipping expectations on product pages to reduce cart abandonment.
- Consider a small “imported” collection with clear provenance and limited quantities to create urgency.
Conclusion:
Spring Festival is a predictable seasonal opportunity: gifts, food/consumables, tech, home refresh items and fashion perform well. Combine product selection with tight inventory control, clear shipping information, festival-optimized listings, and timely bundles to capture demand.
Besides, to prepare spring festival in-demand products in advance, sellers in 2026 can also leverage ERP tools to better manage their businesses, such as BigSeller.
(1). There are two ways to scrape. You could either collect product info by using the BigSeller Scrape Extension or copy the product links.
(2). Or use 1688 sourcing feature to find out the high quality products and suppliers
BigSeller is the ultimate e-commerce SaaS ERP system designed for Southeast Asian sellers, aiming to help you improve efficiency and expand business channels. It simplifies all processes on one platform—from product listing and order processing to inventory management, financial tracking, and automated operations.
Vist our website to know more 👉BigSeller ERP
Vist our website to know more 👉BigSeller ERP
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
