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Guides for Shopee Live Streaming Beginner

Amy 11 Sep 2023 08:34

Advantages of shopee live streaming


1. Live streaming on Shopee allows you to showcase items and interact with your viewers, which enhances engagement with followers
and viewers to effectively increase exposure and conversion rates.

2. Live streaming is a good way to increase your store followers, sellers can invite buyers to follow the shop to get more discounts or to know the updates.

3. Recently, Shopee has provided amounts of coupons for buyers who place orders through live streaming, so more buyers are willing to view live streaming and order from it.



 

How to prepare for shopee live streaming?
A. Live Streaming Announcement

It is advisable to promote the Live Sale through various channels before it starts, informing the start time, products involved, and discounts offered. Such as Ins, WhatsApp, FB, etc.

What's more, gift a leaflet of announcements in order parcels and show the info on the customized shipping label to inform customers both are good ways to advertise your live streaming.

It is recommended to use BigSeller's customized Shipping label.


B. Confirm the live streaming time

Ensure that the live streaming starts at the scheduled time and have an approximate duration. It's very important that starts live stream during the most active period for buyers. The duration can be adjusted based on popularity but must meet Shopee's requirements to get its vouchers.
 
C. Select live streaming products

Choose the products for live streaming and prepare the content to be presented. And need to know which products are more important in the live streaming, and it is recommended to select hot products and promote new products.

Determine the way to show items, for example, whether the fitting effect is required for clothing items.

 

D. Design interactive formats

Interaction with viewers is essential to maintain live streaming popularity, like whether to offer gifts to viewers, gift Shopee coins, etc.
 

E. Interactive Format Design

Interaction with the audience is crucial for maintaining high popularity in live streaming. Therefore, the interactive format and content become essential. For example, consider providing giveaways to participating viewers, offering Shopee coins as gifts, randomly selecting lucky viewers, and engaging with buyers' comments during the live stream.

 
F. Confirm Product Discounts

Have a maximum discount range and determine which products can be included in which promotions in advance.
 

G. Eye-catching Live Stream Cover

An attractive live stream cover is essential for attracting viewers to click and watch the live stream.
 

H. Live Streaming Equipment

Ensure a smooth internet connection, quality equipment, and sufficient inventory available for the live stream.
 

I. Notification of Followers

Inform your followers in advance before the live sale to get more views.
 

J. Review Shopee Live Streaming Guidelines

Non-compliant content during your live stream may result in violation notices and severe violations could even lead to permanent revocation of live streaming rights.
 

By preparing the above aspects, you must have one good live stream.