Blog > Marketplace News > Black Friday：TikTok Shop Will Provide Seller Discount Subsidies of Up to 50%
Black Friday：TikTok Shop Will Provide Seller Discount Subsidies of Up to 50%
Jayson 29 Sep 2023 07:20
To attract sellers to participate in the "Black Friday" shopping festival (October 27th to November 30th), TikTok Shop will provide sellers with discount subsidies of up to 50%.
A TikTok spokesperson also confirmed that the "Black Friday" promotion will be launched at 20:00 New York time on November 23. At the same time, TikTok will also launch a “Cyber Monday” promotion from November 28 to November 30.
In addition, TikTok Shop will cooperate with high-quality content creators in various markets in this Black Friday and Cyber Monday promotion, which includes:
Increase activity popularity through hot topics, leverage KOL's professional content capabilities to drive brand and product development and sales, and invest more resources and subsidies for merchants and users.
The homepage of the TikTok APP will also be equipped with a Black Friday exclusive mall entrance, use the main search banner for search, and set up strong discount coupon pop-up reminders to increase conversions.
The first-level entrance on the TikTok APP homepage will ensure traffic, bring more exposure to merchants' products, intuitively display sales, and allow merchants to stock up more accurately.
According to reports, in the U.S. market alone, there are currently more than 100,000 TikTok KOLs participating in TikTok e-commerce services.
In addition, 47% of consumers said that their holiday gift selection comes from the recommendations of KOL;
61% of users said that they will learn about Christmas and Black Friday-related activities and products through TikTok KOL;
More than 38% of users said they would purchase products because of recommendations from KOL.
A TikTok spokesperson also confirmed that the "Black Friday" promotion will be launched at 20:00 New York time on November 23. At the same time, TikTok will also launch a “Cyber Monday” promotion from November 28 to November 30.
In addition, TikTok Shop will cooperate with high-quality content creators in various markets in this Black Friday and Cyber Monday promotion, which includes:
Increase activity popularity through hot topics, leverage KOL's professional content capabilities to drive brand and product development and sales, and invest more resources and subsidies for merchants and users.
The homepage of the TikTok APP will also be equipped with a Black Friday exclusive mall entrance, use the main search banner for search, and set up strong discount coupon pop-up reminders to increase conversions.
The first-level entrance on the TikTok APP homepage will ensure traffic, bring more exposure to merchants' products, intuitively display sales, and allow merchants to stock up more accurately.
According to reports, in the U.S. market alone, there are currently more than 100,000 TikTok KOLs participating in TikTok e-commerce services.
In addition, 47% of consumers said that their holiday gift selection comes from the recommendations of KOL;
61% of users said that they will learn about Christmas and Black Friday-related activities and products through TikTok KOL;
More than 38% of users said they would purchase products because of recommendations from KOL.
