Blog > Marketplace News > The Indian Version of “TikTok” Entered Indonesia, Causing New Changes In The Market Perspective
The Indian Version of “TikTok” Entered Indonesia, Causing New Changes In The Market Perspective
Jayson 06 Nov 2023 09:04
It is reported that on November 1, the Indian short video entertainment platform Roposo announced its official launch in Indonesia. Before this, it had been tested in Indonesia for five months. Coincidentally, Roposo was officially launched less than a month after TikTokShop announced its closure in Indonesia. It seems that it is obviously aimed at competing with TikTok for the Indonesian market.
In July 2020, due to geopolitical conflicts, India ordered the ban on 59 Chinese applications, including TikTok and WeChat. At that time, TikTok was booming in India and had accumulated 200 million users. The huge market gap left after being banned attracted the emergence of many alternative platforms. Roposo stood out among his opponents and became one of the most successful top players.
Now, Indonesia's social e-commerce ban has caused TikTok to lose ground again. Roposo, which has tasted the sweetness of the Indian market, happened to enter Indonesia at this time, trying to replicate its success in the Indian market in Indonesia. Now, for TikTok, in addition to dealing with Indonesia's new e-commerce rules, it also needs to compete with new opponents.
According to data, within two days after the ban was promulgated, Roposo attracted 22 million users, and the number of downloads on Android phones also increased rapidly, now exceeding 80 million times. When the ban was introduced, Roposo had only 200 employees. Now the app plans to hire 10,000 employees in the next two years and will embark on a global expansion plan.
Although the short-term goal of Roposo is to expand the user base and creator ecosystem, its spokesperson said that Roposo's long-term strategy is to become a social platform for user brand promotion and live shopping. The platform plans to implement an e-commerce strategy in 2024, but the specific function release date has not yet been announced.
In July 2020, due to geopolitical conflicts, India ordered the ban on 59 Chinese applications, including TikTok and WeChat. At that time, TikTok was booming in India and had accumulated 200 million users. The huge market gap left after being banned attracted the emergence of many alternative platforms. Roposo stood out among his opponents and became one of the most successful top players.
Now, Indonesia's social e-commerce ban has caused TikTok to lose ground again. Roposo, which has tasted the sweetness of the Indian market, happened to enter Indonesia at this time, trying to replicate its success in the Indian market in Indonesia. Now, for TikTok, in addition to dealing with Indonesia's new e-commerce rules, it also needs to compete with new opponents.
According to data, within two days after the ban was promulgated, Roposo attracted 22 million users, and the number of downloads on Android phones also increased rapidly, now exceeding 80 million times. When the ban was introduced, Roposo had only 200 employees. Now the app plans to hire 10,000 employees in the next two years and will embark on a global expansion plan.
Although the short-term goal of Roposo is to expand the user base and creator ecosystem, its spokesperson said that Roposo's long-term strategy is to become a social platform for user brand promotion and live shopping. The platform plans to implement an e-commerce strategy in 2024, but the specific function release date has not yet been announced.
