Blog > Seller Tips > What Is SEO And How Does It Works?

What Is SEO And How Does It Works?

Jayson 14 Nov 2023 11:36

It can be said that a good SEO optimization strategy is crucial to e-commerce operations. High-ranking pages and products can effectively improve the quality and quantity of store traffic. In this article, we'll show you how to rank high in search results to get more traffic.



What is search engine optimization?
SEO refers to search engine optimization, a set of practices designed to improve the appearance and positioning of product pages in search results. At its core, SEO is the practice of obtaining targeted traffic to a website from organic rankings in search engines. For your online store and products to rank high, you need to create high-quality content and optimize keywords such as product titles, attributes, and descriptions.



SEO can make your store page rank higher in Google's search results and increase the chances of users clicking on it. The goal of SEO is to attract search engine traffic, and the main benefit is that you can get free traffic to your product.


Search Engine Optimization Benefits
SEO is crucial for online business, and search is a huge source of traffic. Next, I will introduce you to the specific benefits.

1. Get more traffic
Organic search is an important part of the performance of most online stores and a significant source of traffic. It helps you rank high on marketplace search pages such as Shopee or Lazada.



2. Promote sales
As traffic and engagement continue to grow, you can attract more buyers to convert or make purchases. SEO is the best way for small and medium-sized businesses, and it can help you quickly increase traffic and increase sales.



3. Build trust and credibility
If your product can easily appear on the first page of search engine results, it proves that your product and store are trustworthy. It helps you build trust with your customers and establish authority for your online business.



4. Totally free
SEO is completely unnecessary to reach customers and increase sales for your business. Unlike paid advertising in the market, you don’t have to pay to get ranked and have your product featured on the first search results page.



How does SEO work?
SEO is often used when people have questions or needs and they search on the internet. For online shopping, it refers to customers searching for products in the market. Search engines then find the products and decide which one to rank for any given keyword.



There are some key elements to SEO marketing for your online business that you can optimize to get more search traffic and sales.
  • Store Name
  • Keywords
  • Photo
  • Hashtag
  • Customer reviews
You can focus on these elements to help improve your listing. For example, if you have more keywords in your list, you have a chance of ranking higher for those keywords. Search engines love great content, and customers need higher quality content to better understand your products.



They are effective in attracting search engines and helping your organization connect with customers. SEO can be emphasized through your product content. The more engaging and effective the content in your listing is, the more likely your customers are to spend more time on your product. Finally, increases conversions and even purchases.