Blog > Marketing > In Preparation For 12.12, Lazada Launches Another 1 Billion Promotion

In Preparation For 12.12, Lazada Launches Another 1 Billion Promotion

Jayson 08 Dec 2023 05:37

According to Malaysian media sources, with the year-end sales approaching, Lazada is welcoming customers with its latest promotions. Following the success of its 11.11 promotion, Lazada will give away an additional 1 billion LazCoins in conjunction with its 12.12 end-of-year sale, offering huge discounts to shoppers nationwide.



Lazada Malaysia CEO Alan Chan said the success of the Lazada 11.11 sale and the distribution of 1 billion LazCoins is a testament to the strong support from customers and merchants.

"This positive response prompted us to give away another 1 billion LazCoins in our 12.12 year-end sale, demonstrating our commitment to celebrating our customers across Malaysia."



"They can collect LazCoins and spend using LazCoins. Through LazCoins, we also strive to empower high-value merchants so that they can strengthen their businesses on Lazada and provide more value to their customers," he said in a statement.



The ease of use and value for money of LazCoins as "cash back" is attractive to customers as they can use it to enjoy instant discounts of up to 60% at checkout.

By leveraging 35,418 LazCoins during the 11.11 promotion, a Lazada customer saved RM354.18 on their purchase.



Collecting LazCoin during the 12.12 sale is very easy as users only need to perform simple tasks such as checking in, writing a full review on a purchased product, completing in-app tasks or playing games in the Lazada app.

Tens of millions of products are discounted with LazCoins, allowing customers to enjoy lower purchase costs.



LazCoins are automatically calculated at checkout and added to the range of discounts already offered by Lazada, including store discounts, payment vouchers, Lazada bonuses, free shipping, and more.