TikTok Plans To Vigorously Expand U.S. E-commerce Business
Jayson 08 Jan 2024 09:22
According to reports, TikTok's global e-commerce merchandise value is expected to reach approximately $20 billion in 2023, with the Southeast Asian market contributing most of its sales.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1704704760337928.png)
TikTok's total merchandise sales were expected to reach $20 billion last year, with Southeast Asia accounting for the bulk. On December 11, 2023, TikTok officially announced a strategic cooperation with GoTo Group. TikTok's Indonesian e-commerce business, which has been banned before, will be merged with Tokopedia, the GoTo Group's e-commerce platform. After the merger, Tokopedia will be controlled by TikTok, and TikTok will obtain 75% of the shares of the new entity.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1704704880498580.png)
According to two people familiar with the matter, TikTok is currently looking to expand sales in the United States and Latin America and plans to promote its e-commerce business in the coming months.
TikTok currently has approximately 150 million users in the United States. ByteDance, the parent company of TikTok, is obviously planning to export its e-commerce model to the world.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1704705739210607.jpeg)
In September last year, TikTok officially announced that TikTok Shop would be launched in the US market. In November, more than 5 million new U.S. customers bought something on TikTok, driven by Black Friday and Cyber Monday deals.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1704704760337928.png)
TikTok's total merchandise sales were expected to reach $20 billion last year, with Southeast Asia accounting for the bulk. On December 11, 2023, TikTok officially announced a strategic cooperation with GoTo Group. TikTok's Indonesian e-commerce business, which has been banned before, will be merged with Tokopedia, the GoTo Group's e-commerce platform. After the merger, Tokopedia will be controlled by TikTok, and TikTok will obtain 75% of the shares of the new entity.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1704704880498580.png)
According to two people familiar with the matter, TikTok is currently looking to expand sales in the United States and Latin America and plans to promote its e-commerce business in the coming months.
TikTok currently has approximately 150 million users in the United States. ByteDance, the parent company of TikTok, is obviously planning to export its e-commerce model to the world.
![](https://bigseller-1251220924.cos.accelerate.myqcloud.com/static/faq/2024/1704705739210607.jpeg)
In September last year, TikTok officially announced that TikTok Shop would be launched in the US market. In November, more than 5 million new U.S. customers bought something on TikTok, driven by Black Friday and Cyber Monday deals.