Starting 1 November 2025, Lazada will be revising its commission rates for both Marketplace and LazMall sellers. The revision aims to create a more transparent, fair, and performance-driven ecosystem that benefits both sellers and buyers while supporting the platform’s continuous improvements in user experience.

Lazada Marketplace Commission Rate Update

To help sellers, especially those who are new to e-commerce, Lazada is introducing a fairer commission structure that supports growth during the early stages of selling online. This change aims to lower entry barriers, allowing new sellers to focus on building their product listings, learning the platform, and gaining traction before commission fees apply.

Here’s a breakdown of what sellers need to know:

• Effective Date: 1 November 2025

The revised commission rates will take effect for all Marketplace sellers starting this date.

• Applicable To: All Marketplace Sellers

This update covers individual and business sellers operating under Lazada’s Marketplace model (non-LazMall).

• Commission Start Date: After 120 Days of Joining Lazada

To give new sellers time to grow their store, Lazada will not charge any commission for the first 120 days. Beginning day 121 onwards, sellers will start incurring commission fees according to their product category.

• SST: Subject to 8% Service and Sales Tax

The commission fee is subject to Malaysia’s 8% SST, which has been in effect since 1 March 2024.

• Exemption for New Sellers

All new Marketplace sellers joining Lazada after the policy takes effect will enjoy zero commission fees for their first 120 days. This helps reduce upfront costs and encourages new businesses to explore online selling without immediate financial pressure.

Below are the Marketplace Commission Rates effective 2 November 2025


 

For more detailed, category-specific commission charges, sellers can log in to Lazada Seller Center > Seller Settings > Commission.

LazMall Commission Rate Update

As Lazada continues its mission to be a trusted destination for authentic global and local brands, the platform will be implementing a revision to LazMall commission rates effective 1 November 2025, 12:00 a.m.

This adjustment is part of Lazada’s ongoing effort to strengthen brand enablement, ensuring that LazMall partners can continue to grow sustainably and competitively in Malaysia’s dynamic e-commerce landscape. The updated structure reflects Lazada’s investment in improving brand visibility, marketing opportunities, and consumer trust across the platform.

Below are the LazMall Commission Rates effective 2 November 2025


 

Exclusive Benefits for LazMall Brand Partners

In return for their partnership and commitment to quality, LazMall sellers and brand partners will continue to enjoy a wide range of exclusive tools and privileges designed to accelerate brand growth, enhance visibility, and safeguard brand integrity.

Here’s what LazMall partners can benefit from:

• Authenticity Badge with SKU-level tagging — Reinforces buyer confidence by clearly marking genuine products.

• Enhanced visibility via the LazMall Brand Channel — Increases exposure through dedicated brand pages and higher search ranking.

• Intellectual Property (IP) protection — Safeguards brand assets and listings from potential infringements.

• Exclusive campaign exposure — Access to major Lazada events such as daily sales, brand-focused campaigns, and Super Brand Day (SBD) for maximum reach.

• Comprehensive data insights — Leverage LazMall-exclusive analytics to make data-driven business decisions.

• Store Membership tools — Acquire, retain, and re-engage loyal customers through personalised rewards and membership programs.

• Targeted marketing solutions — Utilise advanced marketing tools to reach the right audience and align promotions with brand objectives.

Platform Enhancements and Seller Benefits

Lazada continues to strengthen its ecosystem with platform-wide upgrades and seller support tools designed to simplify daily operations, enhance buyer experience, and drive better conversions, all while keeping the fee structure simple and transparent. There are no hidden platform support fees, ensuring that sellers only pay commissions based on confirmed orders.

Here’s a closer look at the latest and ongoing benefits available to all sellers:

• Free Shipping for All Buyers

Lazada now offers platform-wide free shipping coverage for all buyers. This initiative helps sellers attract more customers and boost conversion rates, as buyers are more likely to complete their purchases when delivery costs are reduced or removed.

• Free Platform Vouchers

To further increase sales opportunities, Lazada provides free platform vouchers for all buyers. These vouchers can be combined with seller promotions, creating a more competitive and appealing shopping experience.

• No Platform Support Fee

Sellers can now operate with greater transparency, no platform support fee is charged. This means sellers only pay a straightforward commission per successful order, making cost management easier.

• LazCoins Programme

Every seller automatically benefits from Lazada’s LazCoins Programme, which offers basic coins discounts to buyers at no cost to sellers. Sellers also have the flexibility to provide extra discounts ranging from 1% to 30%, encouraging repeat purchases and stronger customer engagement.

• Stackable Vouchers

Lazada now allows voucher stacking, giving buyers the ability to combine multiple discounts including seller vouchers, free shipping vouchers, platform vouchers, LazCoins, and LazCash. This feature increases the perceived value for buyers, driving higher basket size and conversion rates.

• Priority Delivery at No Extra Cost

With priority delivery, sellers can fulfill orders faster, often within 24 to 48 hours without paying additional logistics charges. This improvement enhances buyer satisfaction and boosts seller ratings.

• AI-Driven Selling Tools

Lazada continues to invest heavily in artificial intelligence (AI) to make selling more efficient. Sellers can now leverage innovative tools such as:

• Lazzie Seller: An AI-powered assistant to help manage tasks and performance insights.

• LISA: Lazada’s intelligent seller assistant offering automated recommendations.

• LazChat: A smart chat feature that enhances buyer-seller communication.

• AI Smart Product Optimisation & AI Smart Listing: Tools that improve product visibility, optimise listings, and suggest better keywords to increase sales potential.

How Lazada Calculates Marketplace & LazMall Commission Fees

Lazada’s commission fee structure is designed to be simple, transparent, and performance-based, ensuring sellers are only charged based on actual sales value.

The commission fee is calculated from the final item price after deducting any seller-funded promotional discounts. This means if you run your own promotion (such as a store voucher or price markdown), the commission will be based on the discounted price that the buyer pays.

However, it’s important to note that Lazada-funded promotions such as platform vouchers, free shipping subsidies, or LazCoins discounts will not be deducted from the item price when calculating the commission fee. These are covered by Lazada to help sellers boost sales without affecting their commission structure.

This approach ensures fairness for all sellers as your commission is only charged on what you actually earn, after your own discounts, and not reduced further by platform-funded incentives.

Boost Your Lazada Selling with BigSeller

With Lazada’s updated commission rates and platform enhancements, sellers now have more tools to grow efficiently. Managing listings, orders, inventory, and campaigns across multiple platforms, however, can be challenging. BigSeller simplifies this process with a free, easy-to-use, and highly automated e-commerce ERP designed for Southeast Asian sellers.

From multi-platform product listing, order sync, and inventory management to AI-powered marketing tools, real-time analytics, and mobile app control, BigSeller helps sellers save time, prevent overselling, and make data-driven decisions.

Try BigSeller for free today and streamline your multi-channel e-commerce operations with ease.