In Malaysia, Shopee may remove certain product listings at the request or directive of government authorities if they are found to violate national laws or regulations. These removals usually involve items that are not registered, improperly advertised, or not certified by the appropriate regulatory bodies.

For Shopee sellers, understanding these regulatory expectations is key to avoiding listing violations, penalties, or permanent removal.
 

Why Shopee Removes Certain Product Listings

Shopee is required to follow Malaysian laws and works closely with government agencies to ensure all products sold on the platform are legal and safe. Common reasons listings get taken down include:

• The product is not registered or certified by the appropriate agency.

• Important documents (e.g., SIRIM certificate, MDA registration) are missing or invalid.

• The product is advertised without the required government approval (e.g., missing KKLIU number for health products).

• The item is a banned or controlled substance such as prescription drugs or sexual enhancement drugs.

• The seller is not approved to sell sensitive products like COVID-19 self-test kits.

How to Avoid Product Listing Violations on Shopee

To prevent your listings from being taken down by Shopee due to government-related issues, it’s important to follow both Shopee’s own rules and Malaysia’s legal requirements. Here’s how sellers can stay compliant:

1. Follow Shopee’s Listing Guidelines

Always make sure your product listings meet Shopee's platform rules. This includes accurately describing your product, choosing the correct category, and avoiding restricted or banned items.

2. Upload Required Certificates

Certain products require proper certifications before they can be sold legally. Make sure you have and upload the correct documents, such as:

• SIRIM Certificate for electrical products

• MDA Registration for medical devices

• KKLIU Advertisement Approval for healthcare-related products

Without these, your listings may be flagged or removed.

3. Stay Updated with Malaysian Regulations

Malaysia’s product laws can change, so it’s important to keep up with current regulations on:

• Product safety

• Advertisement approvals

• Medical device classification and registration

Where to Check the Requirements

• Medical Devices: Visit the Medical Device Authority (MDA) for guidelines on registration and advertising approvals.

• Health Product Advertising: Refer to the KKLIU guidelines from the Medicine Advertisement Board (MAB).

• Electrical Items: Ensure compliance with Energy Commission’s (ST) certification rules, including getting SIRIM labels where required.

How to Check If Your Product Was Banned on Shopee

If one of your listings gets removed or flagged, Shopee will usually notify you through the Seller Centre. You can easily check the status of any banned or deleted product by doing the following:

Steps to Check

1. Go to Shopee Seller Center

2. Click on My Product

3. Select the Violation tab

This section will show you:

• Which listings were removed

• The reason for the violation

• Any actions you need to take to fix the issue

For a complete guide on how to resolve these violations, visit the official Shopee tutorial here.

What to Do If Shopee Deletes Your Listing Due to Government Regulations

If Shopee removes one of your listings based on government-related violations, the action you take next will depend on what kind of product was flagged. Here’s how to handle the most common scenarios:

1. Unregistered Medical Devices or Missing Advertisement Approval (COA)

If your listing was removed because the product is a medical device without proper registration or a valid Certificate of Advertisement (COA), follow these steps:

What to prepare:

• Product ID

• Proof of registration with the Medical Device Authority (MDA)

• A copy of the COA (Certificate of Advertisement)

Next steps:

• Submit an appeal via Shopee Live Chat

• If Shopee asks for additional documents, submit them within 7 calendar days

• Shopee will evaluate your case and make a final decision
   

2. Uncertified Electrical Products

For electronics flagged for lacking certification:

What to prepare:

• A valid SIRIM Certificate of Conformity

Next steps:

• File an appeal through Shopee Live Chat

• Submit any follow-up documents within 7 calendar days if required
   

3. Sexual Enhancement Products or Banned/Unregistered Drugs

These types of products are strictly not allowed on Shopee.

Next steps:

• Immediately delist the products from your store

• Continued listings will result in penalty points or potential store suspension

4. Prescription Drugs

Selling prescription-only medicine is prohibited on Shopee.

Consequences:

• Listings will be removed

• Sellers will receive penalty points under Shopee’s enforcement system

5. COVID-19 Self-Test Kits

Only Shopee-approved (whitelisted) sellers are allowed to list COVID-19 self-test kits.

Next steps:

• If you're not whitelisted, submit a request using the official Shopee form

• If you are whitelisted and your product was still removed, submit proof of verification via Live Chat

All appeals are reviewed at Shopee’s discretion, and outcomes are final. Be sure to respond promptly and thoroughly.
 

How Long Does Shopee Take to Review an Appeal?

After you’ve corrected the issue or submitted all the required documents, Shopee will begin reviewing your appeal as soon as possible.

• There’s no fixed timeline, but reviews typically begin shortly after submission.

• If Shopee requests additional documents, you must submit them within 7 calendar days.

• If you miss the deadline or fail to provide the necessary documents, your listing may be permanently removed.

• In some cases, unresolved violations can result in seller penalty points, which may affect your account health.

What Happens If You Don’t Fix a Listing Violation?

Ignoring a product violation or failing to take corrective action can have serious consequences for your Shopee store.

• Permanent Removal of the Listing: The product will be permanently deleted from your store and cannot be recovered.

• Seller Penalty Points: You may receive penalty points under Shopee’s Seller Penalty Points System, which can reduce your store’s performance rating.

• Store Restrictions or Suspension: Accumulating too many violations or penalty points may lead to partial restrictions or even temporary/permanent suspension of your seller account.

To avoid this, always monitor your Violation tab and act quickly when notified.

Managing Listing Compliance is Easier with BigSeller

Shopee’s regulatory takedowns aren’t unpredictable, they’re usually tied to specific documentation gaps, outdated product info, or restricted categories. The real challenge for sellers is catching these issues early and correcting them efficiently, especially when managing hundreds of listings across multiple stores.

BigSeller offers a structured way to manage this. From monitoring listing status to running bulk edits on SKUs, titles, and certificates, BigSeller helps sellers stay proactive. You can:

• Track when and why a product was flagged

• Quickly unlist or correct affected items

• Use Content Quality Diagnosis to catch common issues before they escalate

• Sync product data from Shopee Seller Center to stay aligned
   

Try BigSeller for free today and get 7 days of VIP features to streamline your listing workflow.

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