This new AI Attribute Tool is designed to help sellers improve product visibility and discoverability by ensuring that essential attribute fields aren’t left blank. Here's everything you need to know about how it works, why it matters, and what you should do to stay competitive.
 

What’s Changing? Lazada’s AI Will Auto-Fill Missing Attributes

Starting 23 July 2025, Lazada will begin using AI to automatically backfill missing product attributes in your listings. Previously, sellers had to fill in every attribute manually, which was time-consuming and sometimes inconsistent. With this update, Lazada’s system will auto-complete them using AI to help improve your product’s visibility in search results and filters.

This means:

• Less manual work for you

• Fewer mistakes or missing details

• More consistent product data, which helps your items appear in the right search results and filters

This process will be carried out monthly across all your onsite listings. Even if you forget to complete some attributes, Lazada’s AI will step in to make sure your listings are better structured for search and discoverability, but it’s still your responsibility to check for accuracy.

Important: The AI will not change or overwrite any attribute values that you’ve already entered manually. It only fills in missing fields.

Why Attributes Matter to Lazada Seller in Malaysia

Attributes directly impact whether customers can find, filter, and click on your products. Lazada’s search algorithm and filter system rely heavily on these attribute values to show relevant product listings.

Here’s how they fit into your customer’s buying journey:

Step 1: Search Relevance Starts with Attributes

When a customer types something like “red cotton dress” into the search bar, Lazada doesn’t just scan product titles. It also looks at the attribute values assigned to your listings such as color, material, and size.

If your product doesn’t have these attributes filled in, it might not show up in the results, even if the title matches.

💡 Lazada data shows that about 50% of all keyword searches include words that match attribute values, not just titles.
 

Step 2: Filters & Smart Suggestions

After the search results load, customers often narrow down their choices using filters for example, by brand, color, or price range. These filter options come directly from your attribute data.

If your product is missing those attributes, it won’t appear when customers use filters, which means lost visibility and sales.

📊 Products that appear through attribute-based filters or search tips are clicked on 5x more often than those that don’t.
 

What Lazada Sellers in Malaysia Should Do Now

To fully benefit from Lazada’s new AI Attribute Tool and avoid any potential misclassification, sellers should take proactive steps before and after the rollout on 23 July 2025.

1. Review Your Current Listings

Start by checking your active products, especially those in high-traffic or high-priority categories. Make sure all mandatory and key attributes (like color, material, size, gender, etc.) are already filled in.

The more complete and accurate your data is, the less likely the AI will need to fill in the gaps and the more control you have over how your products appear in search.

2. Manually Update Attributes in Seller Center

If you find missing or outdated attributes, follow these steps to update them:

1. Log in to Lazada Seller Center

2. Go to Product > Manage Products

3. Click on Bulk Manage

4. Select Manage Attributes

By doing this, you reduce the chances of the AI making incorrect guesses, and ensure your products are shown to the right customers at the right time.

Prepare Early with BigSeller

This AI attribute update shows that Lazada is moving toward smarter, more automated listing processes and Lazada sellers in Malaysia who stay ahead will benefit the most. But to take full advantage, your product data needs to be clean, complete, and consistent across every channel.

If you're using BigSeller to manage your Lazada listings, this is the perfect time to review your SKUs and ensure your product attributes are accurate. Tools like bulk product editing, attribute mapping, and multi-platform sync in BigSeller can help you standardise your data before Lazada’s AI kicks in.

By combining Lazada’s new AI attribute system with the listing management power of BigSeller, you can:

• Reduce time spent on manual edits

• Avoid listing errors and rejected uploads

• Keep your product details aligned across multiple marketplaces

Manage your listings smarter, faster, and with fewer errors.

👉 Start using BigSeller for free

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