1. What Is SSC Lazada and Why Does It Matter

(1). Definition and Core Benefits

SSC Lazada is Lazada’s centralized platform for creating, managing, and optimizing all Sponsored Solutions campaigns. It brings together four primary ad formats—Discovery, Display, Max, and Affiliate—under one dashboard. It enables merchants to boost visibility, traffic, and revenues by carefully positioning their products in prominent search result listings and recommended product sections. By using SSC Lazada, sellers gain:
 

• Get the products seen by more potential customers, especially when they are searching for specific items or browsing similar products

• Automated bidding and budget allocation via AI, maximizing the effectiveness of advertising spend

• Promoted products are exposed to customers who are most likely to be interested in them, increasing the effectiveness of advertising spending

(2). Role in the Lazada Ecosystem

Sponsored Solutions sits alongside Lazada’s organic Seller Center tools. While organic listings depend on SEO and promotions, SSC ad placements appear on high‑traffic pages (search results, home banners, in‑app recommendations) to drive incremental reach.

2. Key Lazada Sponsored Solutions You Can Use

(1). Sponsored Discovery (Pay‑Per‑Click)

How it works: Ads appear in search results and category pages. You’re charged only when shoppers click your ad.

When to use: Ideal for driving qualified traffic for specific products during peak seasons (e.g., “Back‑to‑School Gadgets”).

(2). Sponsored Display (CPM/CPD)

How it works: Cost‑per‑thousand impressions or cost‑per‑day based on guaranteed banner placements on Lazada’s homepage, category pages, and emails.

When to use: Best for brand awareness, new product launches, and flash sales.

(3). Sponsored Max (AI‑Driven Auto‑Optimization)

How it works: Combines Discovery and Display into one campaign. AI optimizes bidding and budget allocation across all placements.

When to use: Great for sellers with large catalogs who want “set‑and‑forget” campaigns, while still maximizing ROI.

(4). Sponsored Affiliate & Media

How it works: Off‑platform ads via influencers, content creators, and performance‑based partners are driven back to your Lazada store.

When to use: Use when you want to tap into social media audiences (e.g., Facebook Live, TikTok) and pay only for completed sales (CPS model).

3. Getting Started: SSC Lazada Strategy and Setup

(1). Define Objectives & Budget

Objective: Decide if you want more page views (Discovery), brand impressions (Display), automated optimization (Max), or sales (Affiliate).

Budget: Start with a modest daily budget (e.g., PHP 500) to test performance.

(2). Campaign Creation Steps

Log in to SSC Lazada and select your ad format.

Select products/keywords: For Discovery, choose high‑intent keywords with 1,000+ monthly searches in the Philippines (e.g., “wireless earbuds PH”).

Set bidding & budget: Use recommended bids as a reference, then adjust based on early performance.

Activate auto top‑up: Link your BigSeller wallet to avoid campaign interruptions.

 

Conclusion

By harnessing the power of ssc lazada, sellers can precisely target shoppers, control costs, and continuously refine campaigns for maximum impact.

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