If you're a seller in Malaysia, this shift toward intent-based shopping on TikTok is your cue to rethink how you manage listings, drive discovery, and fulfill faster.
 

Shoppers Are Actively Searching, Not Just Browsing

With over 100 million product searches happening daily, it’s clear that TikTok Shop is evolving into a search-first platform, not just a content discovery engine. Buyers are coming in with intent, typing exactly what they’re looking for, and expecting relevant, easy-to-understand results.

If your product titles are vague, inconsistent, or missing key descriptors, your listings may never appear, no matter how good your content or pricing is.

Your listings need to be search-optimised, not just visually appealing. Keyword-rich, well-formatted product info now directly affects whether or not you get discovered.

Action steps:

• Review and update product titles: Use terms your customers would actually search for (e.g., “wireless earbuds with mic” instead of just “Bluetooth headset”).

• Be consistent with variations: Standardise how you label colors, sizes, and bundles (e.g., “Black - Size M” instead of “Blk M”).

• Prioritise clean visuals: Use high-resolution thumbnails with minimal text or clutter. Show the product clearly from the start.

This type of optimisation doesn’t cost anything, but can result in meaningful boosts in visibility. And if you manage a large catalog, even small improvements across multiple SKUs can compound your traffic gains over time.
 

New Selling Tools Make It Easier to Scale, If You Stay Organised

TikTok Shop is evolving fast, and with it comes a wave of new tools designed to help sellers grow: GMV Max, New Arrival Discounts, Affiliate Creatives for Ads (ACA), Opportunity Center, and more.

These features are powerful, but they can also become overwhelming if your store operations aren’t structured to keep up.

To fully benefit from these tools, you need a clear view of how your products are performing, what campaigns they’re part of, and how your pricing and affiliate strategies are working in real time.

Action steps:

• Track your top-performing SKUs: Know which products convert best so you can prioritise them in campaigns like ACA or GMV Max.

• Monitor pricing by campaign: Avoid pricing conflicts by tracking which SKUs are part of which promotion, flash sale, or discount tool.

• Manage creator content and affiliate links: If multiple creators are promoting your products, make sure each link and asset is properly tagged and tracked.

When your backend operations are organised, these advanced tools become powerful levers, not a source of confusion. Sellers who set up systems to manage listings, pricing, and affiliate content efficiently will scale faster and smarter as the platform continues to grow.
 

Fast Delivery and Flexible Payments Are the New Standard

TikTok Shop is leveling up its buyer experience with Next-Day Delivery (in Klang Valley, Johor, and Penang), 30-Day Free Returns for Mall products, and PayLater options for eligible buyers.

These features increase buyer confidence and drive more purchases, but they also raise the bar for sellers. Quick fulfillment and accurate inventory tracking are no longer “nice to have,” they’re essential.

If you're not set up to process orders quickly and accurately, you risk delays, cancellations, and poor ratings, especially during high-volume events like 9.9, 11.11, or 12.12. Even one missed SLA can hurt your seller performance score and affect visibility.

Action steps:

• Prioritise time-sensitive orders: Set up a daily system to flag and fulfill Next-Day and PayLater orders first.

• Ensure real-time stock visibility: Regularly audit your inventory and sync updates across all your channels to prevent overselling or stockouts.

• Upload tracking info promptly: Buyers expect updates. Upload shipping details quickly to avoid disputes and SLA violations.

Sellers who organise their operations around speed and accuracy will benefit the most from TikTok Shop’s improved buyer programs, while those who lag behind may struggle to keep up with rising buyer expectations.
 

The Year-End Race Has Started And Platform Support is Doubling

TikTok Shop has confirmed that sellers can expect 2x more platform discount vouchers and promotional support in the second half of 2025. This boost comes just in time for the major sale periods.

That’s more exposure, more traffic, and more opportunity, but only for sellers who plan ahead. Peak season success depends on preparation, not last-minute scrambling. TikTok’s promotion engine rewards sellers who show up early with optimised listings, competitive pricing, and inventory ready to move.

Action steps:

• Map out your sale calendar now: Know which SKUs will go on promo, and when.

• Schedule flash deals and voucher drops in advance: Don’t wait for the sale week, set these up ahead of time to secure slots and maximise visibility.

• Launch new products early: Releasing ahead of campaign windows lets you benefit from tools like New Arrival Discount, which improves ranking for newer listings.

Sellers who treat mega sales like a 3-month strategy, not a one-day event, will be the ones who scale revenue and gain long-term visibility on the platform.


 

Growth Is Happening & The Right Tools Will Help You Keep Up

The tools are there. The traffic is there. The platform support is only getting stronger.

But with every new campaign, voucher, delivery promise, and affiliate link, managing your online store becomes more complex and the sellers who grow fastest aren’t just the best at marketing. They’re the best at keeping everything under control.

If your backend can’t keep up, it won’t matter how good your products are.

That’s why thousands of sellers use BigSeller, not just to sell more, but to handle more, with less stress.

• Organise your entire catalog across platforms

• Auto-sync product data, prices, and stock to avoid overselling

• Batch-process orders and track every shipment in one dashboard

• Prep campaign deals ahead of time, not in panic mode

• Compare store performance to make smarter, faster decisions

Start free today, and unlock your VIP trial coupon to explore premium features that help you move faster, stay organised, and scale across campaigns.

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