Lazada has just announced a new feature that could make a big difference in how sellers manage urgent orders: Buyer-Initiated Expedite Requests. Scheduled to roll out tentatively on 26 August 2025, this feature gives buyers the option to request faster processing at critical points of the fulfilment journey, while giving sellers the tools to prioritise these requests more effectively.

Let’s break down how it works and why it matters for you as a Lazada seller.
 

What Are Buyer-Initiated Expedite Requests?

The Buyer-Initiated Expedite Request is a new Lazada feature that lets customers flag their orders as urgent. This usually applies to situations like:

• A buyer needs the item as a birthday gift.

• They require it for a special event or urgent work purpose.

• They are purchasing something time-sensitive, like travel essentials or last-minute replacements.

For sellers, this feature means you no longer have to guess which buyers need their orders urgently.

How to Identify Expedited Orders

To make sure sellers don’t miss urgent requests, Lazada has built clear, seller-friendly tools into the order management system. These features are designed to highlight expedited orders at a glance, so you can take action quickly:

• Visible Banner – Any order with an expedite request will be marked with a bold, easy-to-spot banner. This way, even if you’re browsing through multiple orders, the urgent ones stand out immediately.
   

• Dedicated Filter – Instead of scrolling through pages of orders, you can simply use the new filter to display only expedited requests. This makes it simple to focus your team’s efforts on what needs to be processed first.
   

• Real-Time Notifications – The system notifies you the moment a buyer submits an expedited request. This instant alert ensures there’s no lag time between the buyer’s request and your response.
   

With these tools, sellers no longer have to manually check or guess which orders are most time-sensitive. The process is streamlined, letting you prioritise efficiently, reduce operational stress, and keep buyers happy with faster fulfilment.

Why This Matters for Lazada Sellers in Malaysia

The Buyer-Initiated Expedite Request feature can directly impact your store’s performance, ratings, and long-term growth on Lazada. Here’s why:

1. Boost Buyer Satisfaction

Fast, reliable fulfilment is one of the biggest factors influencing a buyer’s overall shopping experience. When a buyer sees that their urgent request is acknowledged and acted on, they feel valued.

This not only leads to better ratings and positive reviews, but also increases the likelihood of repeat purchases. In a competitive marketplace, showing responsiveness to buyer needs helps you stand out.

2. Reduce Cancellations

Delayed orders are one of the top reasons buyers cancel, which can hurt your store’s performance metrics. By prioritising expedited requests, you minimise the chances of a buyer cancelling at the last minute due to urgency not being met.

Fewer cancellations mean healthier seller performance scores, stronger eligibility for campaigns, and more consistent sales.

3. Improve Operational Efficiency

The new system removes the guesswork from fulfilment. With clear banners, filters, and notifications, your warehouse or packing team can immediately identify which parcels need to move first.

This leads to smoother workflows, less confusion, and better time management, all without disrupting your regular order pipeline. Over time, this efficiency can reduce stress on your operations while keeping both buyers and staff satisfied.

Combine Lazada’s Expedite Requests with BigSeller’s Order Mark

Lazada’s new Buyer-Initiated Expedite Request feature helps sellers identify urgent orders faster, reducing cancellations and improving buyer satisfaction. But once those orders are flagged, sellers still need a simple way to organise and process them efficiently, especially if they’re juggling hundreds of orders across multiple platforms.

With BigSeller’s Order Mark, you can create customised tags such as “Urgent,” or “Expedite,” and apply them to flagged Lazada orders. Marks can be added one by one or in bulk, and rules can be set to automatically tag orders that meet certain conditions. This makes it easy to filter, sort, and prioritise expedited orders in your daily workflow without confusion.
 

By using Lazada’s built-in expedite request feature alongside BigSeller’s Order Mark system, sellers gain both visibility and control, ensuring urgent orders are processed on time while keeping the rest of their operations organised.

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