Between June 25 and November 2025, Lazada will be making adjustments to product attributes and attribute values across the Electronics, FMCG, and General Merchandise categories.

If you’re a seller in these categories, it’s important to review and update your listings to ensure all mandatory and key attribute fields are filled in, and that your product attribute values remain accurate.


 

Why Is Lazada Adjusting Attributes?

Lazada is fine-tuning product attributes to ensure the platform remains efficient, accurate, and user-friendly. Over time, some attributes may become outdated, redundant, or inconsistent across categories. By consolidating and standardising them, Lazada creates a cleaner and more reliable attribute pool.

• For Sellers: You’ll find it easier to input the right product information without confusion from overlapping or unnecessary fields. A standardised system saves time and reduces errors when creating or updating listings.

• For Buyers: Shoppers will see clearer, more accurate product details. This helps them quickly compare products, verify compatibility, and build confidence in their purchase.

• For Search & Discovery: When attributes are consistent, Lazada’s search filters work more effectively. Products are matched more accurately to buyer queries, improving visibility for sellers and simplifying product discovery for customers.

Why Are Attributes Important for Lazada Listings?

On Lazada, attributes play a critical role in determining how well your products perform on the platform. Every attribute you provide feeds into Lazada’s search, filtering, and recommendation system, directly influencing your visibility, conversion rate, and customer satisfaction.

1. Boosts Visibility

Many shoppers rely on filters when browsing, especially in competitive categories like electronics or FMCG. For example, a buyer looking for a laptop with 16GB RAM will use the filter function to narrow down results. If your listing does not have the RAM attribute filled in, your product simply won’t appear, even if it meets the requirement. This shows how incomplete attributes can make your product invisible to potential buyers.

2. Drives Conversions

When customers see clear, specific details such as product dimensions, storage capacity, or expiry date, they feel more confident that the product will meet their needs. This reduces hesitation and increases the likelihood of them clicking “Buy Now.” Incomplete or vague product information, on the other hand, often leads to abandoned carts or buyers choosing a competitor’s listing with clearer details.

3. Improves Customer Experience

Accurate attributes also reduce mismatched expectations. Imagine a shopper ordering what they believe is a Bluetooth 5.0 speaker only to receive a model with Bluetooth 4.2. Misleading or missing attributes cause frustration, higher return rates, and negative reviews. By ensuring attributes are accurate and detailed, sellers build trust and deliver a smoother shopping experience that encourages repeat purchases.

How Will Attribute Adjustments Affect Sellers?

The upcoming changes will influence how sellers manage both product specifications and SKU-level details. Understanding the difference between mandatory and key attributes will help you stay compliant and maintain strong product visibility.

1. Product Specifications

• Mandatory Attributes: These are fields you must fill in before you can publish or update a product. During the adjustment period, Lazada may introduce new mandatory attributes. For example, in the Electronics category, you might be required to specify battery capacity or screen resolution. If these are left blank, your product cannot go live or be updated.

• Key Attributes: These fields are not compulsory, but they are strongly recommended. Filling them in improves your product’s visibility and overall content quality. For instance, adding details like warranty type or shelf life can make your product more appealing and discoverable. Ignoring key attributes doesn’t block your listing, but it can lead to fewer impressions, lower ranking in search results, and reduced conversion rates.

2. Price, Stock & Variants

• Mandatory SKU Attributes: At the SKU level, sellers will be required to complete new mandatory fields before publishing or updating a product. For example, you may need to specify variant attributes such as color, size, or weight for FMCG or general merchandise products.

• Handling Existing Attributes: If you already have similar optional attributes, Lazada will allow you to either delete them or map them to the new mandatory fields. This prevents duplication and ensures consistency in your product data.

• Data Integrity: Updating or matching these attributes will not affect your existing SKU information, meaning your stock levels, pricing, and historical data remain intact. The changes are purely structural, ensuring your listings meet Lazada’s updated standards.

How Lazada Will Support Sellers

To make the adjustment process less overwhelming, Lazada is rolling out new tools and features designed to help sellers update attributes quickly and accurately. These tools reduce manual work and minimise the risk of missing important fields.

1. One-Click Copy Feature

This tool is especially useful when mandatory SKU attributes overlap with optional ones you’ve already filled in. Instead of retyping the same information, you can transfer the data with a single click.

How it works:

1. Click Fix Now on the affected product.

2. In the popup window, choose Copy from Existing Variant → then click Confirm.

3. Double-check that all mandatory fields are completed, then click Done.

2. Manage Attribute Feature

This feature acts as a centralised tool for attribute management, helping you clean up and update multiple listings more efficiently.

With Manage Attribute, you can:

• Identify missing fields: The system flags incomplete attributes, so you know exactly what needs attention.

• Fill attributes in bulk: Update multiple product listings at once instead of fixing them one by one.

• Get smart suggestions: If any attributes are incorrect or irrelevant, Lazada’s system will recommend more accurate values.

Stay Ahead with Lazada’s Attribute Updates

Lazada’s attribute adjustments from June to November 2025 highlight how important accurate product information has become for visibility, conversions, and customer trust. Sellers who update their attributes promptly will not only stay compliant but also improve their chances of reaching the right buyers.

For those managing a large catalog, updating product details one by one can be time-consuming. BigSeller solves this challenge by allowing you to edit product attributes in bulk, making it easier to keep your listings accurate and aligned with Lazada’s requirements.

Try BigSeller for free today and streamline your Lazada store management.

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