Order cancellations can hurt both buyers and sellers on Lazada. To protect the customer experience, Lazada uses a system called the Order Volume Limit (OVL), which restricts how many orders a shop can receive in a single day if its cancellation rate is too high.

What is Lazada Order Volume Limit (OVL)?

The Order Volume Limit (OVL) is the cap Lazada places on how many orders your store can accept in a single day. Once your shop reaches this limit:

• Your products will automatically display as “out of stock” to buyers, even if you still have stock in your inventory.

• Shoppers can still add the item to their Wishlist, but they won’t be able to place new purchases until the next day.

• The limit refreshes at 12:00 AM local time every day, giving your store a new chance to take in orders.

Think of OVL as a protective measure. It is not designed to punish sellers, but to reduce buyer frustration when sellers frequently cancel orders due to stock issues, wrong pricing, or late shipments. By temporarily limiting orders, Lazada ensures customers enjoy a smoother shopping experience while encouraging sellers to improve order accuracy and fulfillment.

When Does Lazada Order Volume Limit (OVL) Apply?

The Order Volume Limit (OVL) is not applied to new sellers. It only affects stores that have been active on Lazada for at least 90 days.

To decide whether OVL should be enforced, Lazada reviews your shop’s performance over a 28-day assessment period. The most recent 7 days are excluded from the calculation to give time for orders and cancellations to be fully processed.

Example of the calculation window

• Today: 17 February 2025

• Last 35 days: 13 January – 16 February 2025

• Last 7 days (excluded): 10 – 16 February 2025

• Assessment period: 13 January – 9 February 2025

In simple terms, Lazada checks your shop’s orders and cancellation rate from the past 28 days, but always stops one week before the current date. This ensures that only complete and accurate data is used when deciding if your shop should be placed under OVL restrictions.
 

How Lazada Calculates Order Volume Limit (OVL)

Lazada decides whether to apply the Order Volume Limit (OVL) based on two key factors:

1. Order Volume in the Last 28 Days

Your shop must have received at least 20 orders during the 28-day assessment period (excluding the most recent 7 days). If you haven’t reached this threshold, OVL will not be applied.

2. Seller-Fault Cancellation Rate (CR%)

This metric shows the percentage of your orders that were cancelled due to reasons under your control.

What counts as a seller-fault cancellation?

• You cancel an order because the product is out of stock or listed at the wrong price.

• Lazada cancels the order because you failed to ship within the required Time-to-Ship SLA (TTS SLA).

If your cancellation rate is too high, Lazada may cap your daily order volume until your performance improves.

Lazada Order Volume Limit (OVL) Criteria and Example

Lazada decides whether to enforce the Order Volume Limit (OVL) by looking at your seller-fault cancellation rate (CR%). The higher the CR%, the more restricted your shop becomes.

• CR% ≥ 30% → Your shop may be placed under OVL.

• CR% ≥ 50% → Your daily orders will be capped at 50% of your average daily

Example calculation

• Seller A received 1,000 orders in the last 28 days.

• Average daily order volume = 1,000 ÷ 28 = 36 orders/day.

• Since the seller’s CR% is above 50%, Lazada applies the 50% cap.

• OVL = 36 × 50% = 18 orders/day.

This means Seller A’s shop will automatically stop accepting new orders once it reaches 18 orders in a day. From that point, all products will appear as “out of stock” until the counter resets at 12:00 AM local time.

How Lazada Order Volume Limit (OVL) is Applied and Updated

Once Lazada applies the Order Volume Limit (OVL), it follows a fixed cycle:

• Duration: OVL restrictions remain in place for 7 days from the date of notification.

• Refresh cycle: Lazada reviews and updates OVL status every Wednesday, based on your latest performance data.

• Daily reset: Even while under OVL, the counter resets at 12:00 AM local time each day, allowing you to take in new orders up to your daily limit.

If you improve your performance by reducing cancellations and fulfilling orders on time, Lazada will remove the restriction and restore your shop to its default (unrestricted) order volume.

How Lazada Sellers Can Track Order Volume Limit (OVL)

Lazada makes it clear when your store is under the Order Volume Limit (OVL). You can track it in several ways:

• Product visibility: Once your shop reaches its daily limit, affected products will no longer appear in search results or listings. Buyers will see them as “out of stock.”

• Lazada Seller Center notifications: You’ll receive alerts under Ongoing Penalties or in your My Policy Inbox/My Penalty Page → Account Health, explaining the OVL restriction.

• Order Management alerts: In Lazada Seller Center → Orders → Order Management, you’ll see notifications showing the reason your shop has been restricted.

By checking these areas regularly, you can quickly confirm whether your shop is affected and take steps to improve performance before the next OVL refresh.

How to Avoid OVL Restrictions

The best way to avoid the Order Volume Limit (OVL) is to maintain strong fulfillment practices and keep cancellations to a minimum. Here are the key steps every seller should follow:

• Keep stock and pricing accurate – Regularly update inventory to avoid cancelling orders due to “out of stock” or wrong price errors.

• Ship on time – Fulfill orders within Lazada’s Time-to-Ship SLA to prevent cancellations caused by late processing.

• Monitor Account Health – Check your performance metrics frequently in the Seller Center to spot early warning signs before OVL is applied.

By keeping your seller-fault cancellation rate low, you can protect your shop from daily order limits and continue accepting as many orders as buyers place. This not only avoids penalties but also strengthens buyer trust and improves your long-term growth on Lazada.

Why Use an ERP Like BigSeller?

Avoiding Lazada’s Order Volume Limit (OVL) comes down to accuracy such as keeping stock levels updated, preventing overselling, and shipping on time. For sellers juggling multiple platforms, doing this manually increases the risk of errors that trigger penalties.

BigSeller solves this by centralising your entire workflow:

• Syncing inventory in real time to prevent stockouts.

• Automating order processing and fulfillment across Lazada, Shopee, TikTok Shop, and more.

• Tracking performance and financial data to keep operations transparent and controlled.

With these safeguards in place, you can maintain a healthy cancellation rate and keep your store unrestricted.

Try BigSeller for free today and see how automation protects your business.

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