Blog > Seller Tips > How to Find The Right TikTok Influencers — Practical Guide for PH E-commerce Sellers
How to Find The Right TikTok Influencers — Practical Guide for PH E-commerce Sellers
Jayson 09 Sep 2025 10:58ENCopy link & title
TikTok is one of the biggest channels for Philippine e-commerce right now. With an estimated 62.3 million TikTok users in the Philippines, the platform reaches a massive share of online shoppers — which is why choosing the right influencer matters for online sellers.
However, there are so many influencers on the market that it is dizzying. How can we efficiently screen out high-quality, authentic influencers who are willing to promote products? Below are clear, actionable steps you can use today to find, test, and scale influencer partnerships that actually move the needle for sales.
① Leverage the influencer pool in the official store backend
The TikTok store backend includes a built-in "Find Creator" feature, which is a true treasure trove for brands! You can directly view influencer sales data from the past 30 days:
Benefits: Transparent data, and you can directly invite influencers to collaborate with you in one click, maximizing efficiency!
② Keyword Search Method (Suitable for small businesses starting out)
Search directly for category keywords on TikTok, for example:
beauty / fashion / makeup / skincare
tiktokshop / tiktokshop review
tiktokshopfinds / sham
tiktokshopbacktoschool / falldealsforyou (use the "Big Sale" tag)
Suitable for: Quickly finding influencers who can influence your products.
Note: This method requires browsing each profile and manually organizing their contact information. It's best for those on a limited budget who are willing to spend time carefully screening.
However, there are so many influencers on the market that it is dizzying. How can we efficiently screen out high-quality, authentic influencers who are willing to promote products? Below are clear, actionable steps you can use today to find, test, and scale influencer partnerships that actually move the needle for sales.
Where to Find TikTok Influencers
① Leverage the influencer pool in the official store backend
The TikTok store backend includes a built-in "Find Creator" feature, which is a true treasure trove for brands! You can directly view influencer sales data from the past 30 days:
- GMV
- Orders
- Video Views
- Influencer Type
- Gender Ratio of Followers
Benefits: Transparent data, and you can directly invite influencers to collaborate with you in one click, maximizing efficiency!
② Keyword Search Method (Suitable for small businesses starting out)
Search directly for category keywords on TikTok, for example:
beauty / fashion / makeup / skincare
tiktokshop / tiktokshop review
tiktokshopfinds / sham
tiktokshopbacktoschool / falldealsforyou (use the "Big Sale" tag)
Suitable for: Quickly finding influencers who can influence your products.
Note: This method requires browsing each profile and manually organizing their contact information. It's best for those on a limited budget who are willing to spend time carefully screening.
