Malaysia-based sellers looking to grow internationally can now take their business to Singapore with Shopee’s MY-SG Direct Programme. This initiative allows sellers to fully manage their Shopee SG shop, while enjoying dedicated platform support, integrated logistics, payment solutions, and a structured incubation programme to help them succeed in the Singapore market.

What is the Shopee MY-SG Direct Programme?

The Shopee MY-SG Direct Programme is a special initiative that allows Malaysian sellers to expand their business directly into the Singapore market. Its key difference from other international programmes, like the Shopee International Platform (SIP), is that it is seller-managed.

Being seller-managed means you, as the seller, retain full control over your Singapore shop. You decide on:

• Pricing – Set your own product prices.

• Product listings – Choose which products to sell and how to present them.

• Campaign participation – Decide which promotions or campaigns to join.

This setup is very similar to how you manage your Shopee MY shop, giving you autonomy while selling overseas.

In addition, the programme provides structured guidance and support to ensure a smooth start. Sellers benefit from:

• One-stop logistics solutions via partners like SPX and Ninja Van, including standard and bulky item delivery.

• Integrated payment options using Payoneer in USD, so you don’t need to worry about cross-border transactions.

• Platform support and incubation, including help from Malaysia-based teams to onboard and grow successfully in the Singapore market.

Key Benefits of Shopee MY-SG Direct Programme

Full Control Over Your Shop

With the MY-SG Direct Programme, you have complete autonomy over your Shopee SG shop. This means you can choose which products to sell, set your own pricing, run promotions, and participate in campaigns exactly the way you manage your Shopee MY store. This level of control ensures that your Singapore shop reflects your brand strategy and business decisions.

Reliable Logistics & Payment Solutions

Shopee simplifies cross-border selling by providing integrated logistics and payment options:

• Standard deliveries are handled by SPX or Ninja Van.

• Bulky items are managed by a dedicated bulky delivery provider.

• Payments are processed via Payoneer in USD, so you don’t have to worry about sourcing your own logistics or payment solutions.

This setup ensures your products reach Singapore buyers smoothly, while your revenue is transferred efficiently and securely.

Strong Platform Support

New sellers enjoy several platform incentives during their initial period:

• 0% base commission for the first 3 months, helping you save on costs.

• Paid ads voucher support for the first 3 months to boost visibility.

• Extra traffic exposure to attract Singapore buyers to your new shop.

• Exclusive growth incentives designed to help you scale faster in the market.

These benefits give you a strong start, reducing risks and increasing your chances of success in a new market.

Dedicated MY-SG Incubation & Seller Teams

Sellers are supported by Malaysia-based incubation teams, which provide structured guidance to help you onboard smoothly and grow confidently in Singapore.

After the incubation period, top-performing sellers may be assigned a dedicated Relationship Manager (RM) for ongoing support. This ensures that you always have expert help available as your Singapore business expands.

Shopee MY-SG Direct Programme Eligibility

To join the MY-SG Direct Programme, sellers must meet certain criteria to ensure a smooth and compliant expansion into the Singapore market.

1. Location & Shop Requirements

• You must have a dispatch or pick-up address in West Malaysia.

• You must operate an active Shopee MY shop, meaning your store is currently live and selling products.

2. Product Size & Weight Limits

Shopee separates deliveries into Standard Delivery and Bulky Channel Delivery, each with specific size and weight restrictions:

Standard Delivery:

• Total of 3 sides ≤ 200 cm

• Each side ≤ 100 cm

• Weight ≤ 30 kg

Bulky Channel Delivery:

• Total of 3 sides ≥ 300 cm

• Each side ≥ 180 cm

• Weight > 30 kg

These limits ensure that your products are compatible with Shopee’s Singapore logistics providers, including SPX, Ninja Van, and bulky delivery partners.

3. Product Compliance

• Do not sell restricted or prohibited items, such as liquids over 100ml, products with lithium batteries, or other items banned by Singapore regulations.

• Ensure that your products comply with both Malaysian and Singapore laws, including import/export and safety regulations.

For a full list of prohibited items, refer to Ninja Van’s Guidelines, SPX’s articles, or contact your Relationship Manager (RM).

Managing Cross-Border Growth More Efficiently

Expanding into Singapore through the Shopee MY-SG Direct Programme is an exciting step, but it also adds new layers of complexity for sellers. Without the right system, these tasks can quickly become overwhelming and lead to errors.

This is why many successful cross-border sellers rely on BigSeller. As a free, all-in-one e-commerce ERP built for Southeast Asian sellers, BigSeller helps you manage multi-market operations more efficiently. You can bulk-list products to both Shopee MY and SG, sync inventory in real time to prevent overselling, process and print orders in batches, and even track logistics exceptions across channels, all from a single dashboard.

Start using BigSeller for free today, and follow our WhatsApp channel to get more insights and strategies for scaling your e-commerce business.