How ADA Chatbot Helps Lazada Sellers in Malaysia with Instant Support
Erra 22 Sep 2025 04:00ENCopy link & title
For many Lazada sellers, getting timely support can make a big difference in keeping operations running smoothly. Questions about shipping, campaign participation, or account setup often come up at the busiest times. To make help easier to access, Lazada introduced ADA, a virtual chatbot built to give sellers in Malaysia instant guidance, anytime they need it.
What is ADA?
ADA is Lazada’s official virtual assistant chatbot, created to give sellers faster and more reliable support. Instead of spending time scrolling through long FAQ pages or waiting for email replies, you can chat directly with ADA and get the guidance you need within seconds.
Here’s why ADA is a valuable tool for every Lazada seller in Malaysia:
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Available 24/7 – ADA is always online, even on weekends and public holidays, so you’ll never have to worry about support being unavailable.
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Covers a Wide Range of Topics – From signing up as a new seller and preparing orders to joining campaigns and using seller tools, ADA can walk you through the steps.
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Quick and Accurate Answers – Built on Lazada’s official resources, ADA ensures that the information you receive is both timely and reliable, allowing you to focus on growing your business instead of troubleshooting.

Where Can Sellers Find ADA?
Accessing ADA is simple and only takes a few clicks, whether you’re using a mobile device or a desktop computer.
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On Mobile: Go to your home page in the Lazada Seller Center app, tap “Me” at the bottom right, then select “Contact Official Agent” to start chatting with ADA.
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On Desktop (Option 1): Log in to Lazada Seller Center and look for ADA on the right-hand menu. Click to open the chat window.
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On Desktop (Option 2): Visit the Help Center, scroll to the bottom of the page, and click “CHAT NOW.”
No matter which method you choose, ADA is always ready to provide instant assistance whenever you need it.
How to Chat with ADA
Starting a conversation with ADA is straightforward, and there are multiple ways to get the answers you need:
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Click on FAQ Topics: Browse through organised categories and select a question that matches your concern. ADA will instantly display a list of relevant answers.
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Explore Top Topics: At the bottom slider, you’ll find commonly searched seller issues, perfect for quickly accessing popular queries.
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Type Your Own Question: Can’t find what you’re looking for? Simply type your question in the chat box, and ADA will provide a tailored response.
With these options, you can choose the method that best fits your situation, ensuring you get help quickly and efficiently.
Tips for Using ADA Effectively
To make the most out of ADA’s support, here are some simple but useful tips:
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Start with a conversation: Skip the Help Center browsing, just ask ADA directly in full sentences. Example: “How do I join a Lazada campaign?”
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Be direct: Keep your questions short and clear for faster answers. Example: “Order cancellation steps.”
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Don’t worry about grammar: ADA understands natural language, so there’s no need to stress about capitalisation or perfect grammar.
By following these tips, you’ll get quicker, more accurate answers and spend less time troubleshooting.
What Can ADA Do for You?
ADA is designed to handle many of the common tasks that sellers face daily. Some of the key things you can do include:
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Check pickup status: Get real-time updates on order pickups or follow up if a courier is late.
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Track orders: Ask where your parcels are and receive instant tracking updates.
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Cancel orders: Learn the proper steps to cancel orders quickly and correctly.
And if your issue goes beyond ADA’s scope, you won’t be left hanging. You can connect directly with Lazada’s Partner Care Specialists (PCS), available every day from 9 AM to 6 PM, for more complex concerns.
Another useful feature: you can easily review past conversations by clicking “view history messages” at the top of your chat window. This makes it simple to track previous solutions and avoid repeating the same questions.
Bringing It All Together
Lazada’s ADA chatbot gives sellers in Malaysia instant answers and 24/7 support, helping them resolve issues quickly and stay focused on running their stores. It’s an important tool for reducing downtime and ensuring smoother day-to-day operations.
For sellers who want to go further such as managing products, orders, inventory, and promotions across multiple platforms in one place, BigSeller provides the next layer of efficiency. As a free and highly automated ERP designed for Southeast Asian sellers, BigSeller integrates with Shopee, Lazada, TikTok Shop, and more, making it easier to scale without the usual operational bottlenecks.
Explore BigSeller for free and see how it fits into your workflow.
