How can TikTok Shop Sellers Create High-Quality Promotion Videos?
Jayson 24 Sep 2025 15:14ENCopy link & title
Today, we'll talk about how to create a popular video on TikTok. What are the key components of a viral video? How should you plan the content and appearance of your films for each product category?
First, TikTok, as a short video platform, distributes practically all e-commerce content in video format. Furthermore, thanks to TikTok's tremendous social network, viral videos have outperformed traditional advertising videos in terms of content and become popular content.
While the TikTok platform hosts a wide range of viral video formats and genres, its basic content is similar and has many characteristics. They typically consist of three sections: using scenarios, highlighting pain regions, and comparing results.
(1). Use Case:
What is a use case? Simply expressed, it refers to how a buyer would utilize the goods or in which scenarios they would require it. When creating a product marketing video, we can combine our product into real-life scenarios, capturing a variety of demands and perspectives.
(2). Highlighting Pain Points:
Buyers are concerned with pain points, which are the difficulties that the solution should solve. When creating a product promotion video, we can suitably highlight or magnify the buyer's pain areas in order to capture their attention. This will help people identify with the product, leading to product promotion and perhaps purchase.
(3). Comparison of Results:
The simplest comparison is to use a before-and-after comparison of the seller's product to demonstrate its effectiveness. This is the most direct technique. Another option is to compare your own product to similar items in order to emphasize its merits.
After comparing, we discovered that standard videos with high sales potential are typically soft advertising, but TikTok is an exception. TikTok appreciates straightforward, basic films that emphasize product features and functions.
So, if you want to increase sales on TikTok, your films should contain the following characteristics:
(1). Research and amplify the product's selling points
We chose to sell stuff on TikTok, thus we typically have tangible items. The key to product advertising videos is to focus on the physical thing. The primary purpose is to develop product-focused content to attract users who are interested in the product.
(2). Integrate the product's selling points and develop use cases
Bring the entire team together to brainstorm and produce unique ideas on the product itself. Choose the best ones to execute. Creative and unique shots can create memorable IP for the account, increasing audience retention.
Based on the product's selling points, create as many situations as possible and choose the best ones to shoot. Creative or unusual pictures can help viewers recall the product more effectively.
(3). Video Title Copywriting Is Important
Product advertising videos should follow the "Golden 6 Seconds" idea, with a concentration on the first and last 3 seconds. To keep viewers interested, product advertising videos must capture their attention inside the first three seconds. Aside from offering user stimulation, the title and copywriting are also important.
(4). Find the appropriate background music
Good background music may significantly improve the content of a video, thus it's critical to pick the correct background music that compliments the material. A well-executed background music can sometimes transform a video into an immediate hit.
Watch TikTok videos on a regular basis and store background music that is fascinating, popular, and relevant for future usage.
(5). Identify a target account
Find a benchmark account among your target accounts and analyze their viral videos. This can help you establish an online understanding of your product and similar niches.
If you choose to sell products through TK Mall's commission-based promotion, you don't need to worry about shipping. The merchant will ship the products themselves, and you just need to wait for the commission to be settled.
If you own a TK store and sell your own products through videos, you will need to ship the products. You can use ERP for bulk shipping or simply upload products and manage your store.
First, TikTok, as a short video platform, distributes practically all e-commerce content in video format. Furthermore, thanks to TikTok's tremendous social network, viral videos have outperformed traditional advertising videos in terms of content and become popular content.
While the TikTok platform hosts a wide range of viral video formats and genres, its basic content is similar and has many characteristics. They typically consist of three sections: using scenarios, highlighting pain regions, and comparing results.
Want to manage multiple TikTok Shop accounts at the same time?
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I. Three Core Elements of a Viral TikTok Product Promotion Video
(1). Use Case:
What is a use case? Simply expressed, it refers to how a buyer would utilize the goods or in which scenarios they would require it. When creating a product marketing video, we can combine our product into real-life scenarios, capturing a variety of demands and perspectives.
(2). Highlighting Pain Points:
Buyers are concerned with pain points, which are the difficulties that the solution should solve. When creating a product promotion video, we can suitably highlight or magnify the buyer's pain areas in order to capture their attention. This will help people identify with the product, leading to product promotion and perhaps purchase.
(3). Comparison of Results:
The simplest comparison is to use a before-and-after comparison of the seller's product to demonstrate its effectiveness. This is the most direct technique. Another option is to compare your own product to similar items in order to emphasize its merits.
Ⅱ. What Kind of Short Videos are Most Effective in Driving Sales?
After comparing, we discovered that standard videos with high sales potential are typically soft advertising, but TikTok is an exception. TikTok appreciates straightforward, basic films that emphasize product features and functions.
So, if you want to increase sales on TikTok, your films should contain the following characteristics:
- 1. High eye-catching power, capable of swiftly capturing the viewer's attention.
- 2. High information delivery, with adequate product knowledge (product + outcomes + pain areas).
- 3. High engagement rate, actively engaging viewers and sparking interactions with users.
- 4. High conversion rate, indicating that the audience understands and accepts the product information presented in the video.
III. How to Shoot a Product Promotion Video on TikTok?
(1). Research and amplify the product's selling points
We chose to sell stuff on TikTok, thus we typically have tangible items. The key to product advertising videos is to focus on the physical thing. The primary purpose is to develop product-focused content to attract users who are interested in the product.
(2). Integrate the product's selling points and develop use cases
Bring the entire team together to brainstorm and produce unique ideas on the product itself. Choose the best ones to execute. Creative and unique shots can create memorable IP for the account, increasing audience retention.
Based on the product's selling points, create as many situations as possible and choose the best ones to shoot. Creative or unusual pictures can help viewers recall the product more effectively.
(3). Video Title Copywriting Is Important
Product advertising videos should follow the "Golden 6 Seconds" idea, with a concentration on the first and last 3 seconds. To keep viewers interested, product advertising videos must capture their attention inside the first three seconds. Aside from offering user stimulation, the title and copywriting are also important.
(4). Find the appropriate background music
Good background music may significantly improve the content of a video, thus it's critical to pick the correct background music that compliments the material. A well-executed background music can sometimes transform a video into an immediate hit.
Watch TikTok videos on a regular basis and store background music that is fascinating, popular, and relevant for future usage.
(5). Identify a target account
Find a benchmark account among your target accounts and analyze their viral videos. This can help you establish an online understanding of your product and similar niches.
Ⅳ. How to ship after receiving an order
If you choose to sell products through TK Mall's commission-based promotion, you don't need to worry about shipping. The merchant will ship the products themselves, and you just need to wait for the commission to be settled.
If you own a TK store and sell your own products through videos, you will need to ship the products. You can use ERP for bulk shipping or simply upload products and manage your store.
BigSeller is the ultimate FREE e-commerce ERP for Southeast Asian sellers, designed to supercharge your business like TikTok Shop stores management. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations.
Vist our website to know more 👉 BigSeller ERP
Vist our website to know more 👉 BigSeller ERP
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
