Running promotions on Lazada is one of the fastest ways to boost traffic and sales, but it often comes with high costs for sellers. To help ease this burden, Lazada offers Seller Virtual Credits (SVC), a reward system that lets you access co-funded promotions where Lazada subsidises part of the cost.

In this guide, we’ll explain how SVC works, where to track your balance, and the best ways to maximise it for your store in Malaysia.

What are Seller Virtual Credits (SVC)?

Seller Virtual Credits (SVC), previously known as Seller Voucher Credit are rewards Lazada grants to sellers who meet performance targets in key seller programs, including:

• Joint Business Partnership (JBP)

• Key Business Partners (KBP)

• Strategic Seller Barter (SBP / SBP+)

• Growth Center

• Local Initiatives

When awarded, SVC can be used to run Co-Funded Promotions, where Lazada covers part of the promotional cost. This means sellers can launch more attractive deals without stretching their own budget too thin.

Through SVC, Lazada reinforces its commitment to helping sellers:

• Grow sales by offering stronger, more competitive promotions

• Lower costs with Lazada subsidising part of the discount

New Update: Lazada SVC Settlement & Commission Adjustment

Starting September 2025, Lazada rolled out a new fee label in seller statements:

“Lazada Funded Commission from Seller Virtual Credit”

This update ensures that co-funded promotions (like Co-Funded Vouchers and Co-Funded Price Cuts) are treated consistently with all other Lazada promotions. To improve transparency, the commission charged on the Lazada-funded portion now appears as a separate line item in your seller statement.

Example Calculation

• Co-Funded Voucher ratio = 40% Lazada : 60% Seller

• Standard commission = 10%

• Tax = 8%

Lazada applies the standard commission rate on its 40% funded portion, just as it does on your seller-funded portion.

This way, the settlement and reporting process is kept uniform and transparent across all promotions.
 

Ways to Use Lazada SVC Balance

In Malaysia, sellers can spend their Seller Virtual Credits (SVC) through two main Co-Funded Promotion tools:

• Co-Funded Vouchers – Special vouchers available only to sellers with SVC. Lazada covers part of the discount, allowing you to offer buyers bigger savings at a lower cost to your store.

• Co-Funded Price Cut – A direct product price reduction partially subsidised by Lazada. This makes your items more attractive during promotions without you bearing the full discount expense.

Both options give you the flexibility to run stronger campaigns, attract more shoppers, and stretch your marketing budget further with Lazada’s support.

Where to Check and Track Lazada SVC Balance

Keeping track of your Seller Virtual Credits (SVC) is important so you don’t miss out on using them before they expire.

To view your balance:

1. Log in to Lazada Seller Center

2. Go to Finance > Shared Wallet

On the Shared Wallet page, you’ll find:

• Total SVC Balance – combines credits from all sub-wallets.

• Sub-Wallet Sources – shows which seller program your credits came from.

• Expiry Dates – lets you know when each allocation will expire.

• Transaction History – detailed records by date, operation type, and voucher/business type.
   

Lazada SVC Expiry Periods by Seller Program

Seller Virtual Credits (SVC) don’t last forever, each allocation comes with a fixed validity period depending on the program it was earned from. Sellers should always plan promotions early to avoid unused credits expiring.

The countdown starts from the day credits are issued, not when you first notice them in your Shared Wallet.

What Happens to Lazada SVC After an Order?

When a buyer uses a promotion funded by your Seller Virtual Credits (SVC), the way your balance is adjusted depends on the final status of the order:

• Confirmed / Delivered → The used SVC amount is deducted, and Lazada’s subsidy portion is credited to your GMV wallet.

• Returned → The SVC amount is refunded back to your wallet, keeping the original expiry date.

• Cancelled → The SVC amount is also refunded with the remaining validity period intact.

Important to note: SVC can never go into negative balance. If your promotion exceeds your available SVC, Lazada will stop subsidising, and you will need to cover the full discount cost yourself.

Lazada Co-Funded Vouchers

A Co-Funded Voucher is a special promotion tool available only to sellers with Seller Virtual Credits (SVC).

• It drives more checkouts by offering attractive discounts to buyers.

• The cost of the discount is shared: part is subsidised by Lazada (via your SVC), and part is covered by you.

• These vouchers can stack with most Lazada vouchers (except regular seller vouchers), making them even more appealing to shoppers.

How to Create Co-Funded Vouchers

1. Go to Marketing Center > Promotions > Co-Funded Voucher

2. Click Create Voucher

• Redemption period

• Collection start time

• Application level – storewide or product-level

• Source of balance – shows the Lazada–seller subsidy ratio

• Discount type – money off or percentage off

Use the subsidy calculator during setup to estimate total costs and Lazada’s contribution before launching your voucher.

Tracking Ongoing Co-Funded Vouchers

To monitor your voucher campaigns:

Go to Marketing Center > Promotions > Co-Funded Voucher. Filter by voucher status, voucher name, or promotion ID.

Or view them under Marketing Center > Promotions > Ongoing Promotions

Lazada Co-Funded Price Cut

The Co-Funded Price Cut tool allows sellers to offer products at a special discounted price with part of the discount subsidised by Lazada through your Seller Virtual Credits (SVC). It’s a simple way to make your products more competitive without carrying the full discount cost yourself.

How to Set Up a Co-Funded Price Cut

1. Go to Marketing Center > Promotions > Co-Funded Price Cut

2. Click Create Now

3. Enter the following details:

Promotion name

• Effective period (must fall before your SVC expiry date)

• Source of balance (select which SVC allocation to use)

• Eligible SKUs (must have active stock and no price increase above 20% in the last 30 days)

• Discount details – choose value-off or percentage-off

• Quantity of discounted stock (cannot exceed available stock)
   

4. Click Submit to activate.



Monitoring Co-Funded Price Cut Promotions

Go to Marketing Center > Promotions > Co-Funded Price Cut
 

Check the Promotion List tab for active and scheduled discounts
 

You can also track them under Ongoing Promotions in the Marketing Center

Maximise Your Promotions, Simplify Your Operations

Lazada’s Seller Virtual Credit (SVC) gives sellers the chance to launch stronger promotions at lower costs, but coordinating these efforts across different platforms often adds extra complexity.

BigSeller makes this easier. As a free, all-in-one e-commerce ERP for Southeast Asia, it provides sellers with powerful tools for product management, real-time inventory sync, automated order processing, barcode-based fulfillment, promotion management, and detailed reporting.

This means you can run Lazada co-funded promotions with confidence while also streamlining your operations on Shopee, TikTok Shop, and other platforms.

Try BigSeller for free today and see how automation and smarter workflows can help you scale efficiently.