Lazada is rolling out Top Picks, a new feature designed to help buyers discover the best value products on the platform. For sellers, this is a prime opportunity to boost visibility on proven best-sellers, especially if you consistently offer authentic products at competitive prices.

In simple terms: Top Picks puts your best-performing listings in front of more shoppers, backed by trust badges and enhanced traffic.

What are Lazada Top Picks?

Lazada Top Picks is a curated collection of products handpicked by Lazada for offering the best value and trust to shoppers. These are items that consistently perform well in terms of sales, pricing, and authenticity, helping customers easily find high-quality products at competitive prices.

To be considered a Top Pick, a product must demonstrate:

• Strong sales performance — proven demand and solid track record

• Authenticity — genuine products with trustworthy sourcing

• Lowest competitive pricing — priced better than similar items on Lazada and selected external platforms

Products that meet these criteria may be:

• Automatically selected by Lazada, or

• Manually submitted by sellers for consideration

Top Picks is open to sellers across different channels, including:

• LazMall brands and authorised sellers

• Lazada Marketplace sellers

• Cross-border sellers

Sellers will be able to enroll eligible listings directly through the product listing page or the deal-hunting page once the feature becomes available.

Benefits for Lazada Sellers

Being chosen as a Top Pick gives your product premium visibility across Lazada. Selected listings will display special trust badges like:

• 100% Authentic

• Lowest Price Guarantee

• Best Selling

These badges build immediate buyer confidence, helping your product stand out, drive more clicks, and potentially increase conversions. Top Picks products also receive extra traffic support, making it easier to catch shopper attention especially during campaign seasons.

This feature is particularly beneficial for:

• Everyday household needs and fast-moving items

• Official or branded products

• Listings offering competitive pricing

• Cross-border products with strong reviews and clear authenticity proof

Seller Tip: Keep your pricing competitive. Even small price changes can impact your eligibility and your chances of being featured.

Return & Refund Rules for Top Picks

The return and refund process for Top Picks products follows Lazada’s standard policies. There are no separate or stricter return rules, however, there are additional steps specifically for authenticity-related claims on Marketplace items.

Return structure remains the same:

How Marketplace Returns Work Under Top Picks

When a buyer requests a return due to authenticity concerns:

1. Lazada may auto-approve the return to provide a seamless buyer experience.

2. The item will appear with a “Top Picks” tag under Return in Progress in your seller dashboard.

3. After receiving the returned item, you can:

   • Issue a full refund, or

   • Escalate the case for further investigation by Lazada

If Lazada confirms the buyer’s concern or if you decide to issue a refund, the refund will be processed to the buyer.

How to Prepare Your Listings for Top Picks

To increase your chances of being selected for Lazada Top Picks, focus on strengthening product quality, pricing competitiveness, and buyer trust. Here’s what to prioritise:

Maintain Competitive Pricing

Top Picks heavily rewards value. Make sure your pricing stays attractive compared to similar products on Lazada and other platforms.

Tip: Regularly benchmark key SKUs, even small price changes can affect eligibility.

Build Trust & Transparency

Lazada prioritises listings that clearly show authenticity and reliability. Strengthen your trust signals by:

• Uploading brand authorisations or certificates (if applicable)

• Using real product photos

• Providing transparent product descriptions and specs

Optimise Your Listing Quality

High-quality listings are more likely to be selected. Ensure your product pages include:

• High-resolution images (multiple angles and detail shots)

• Search-optimised, clear titles

• Comprehensive product specs

• Clear selling points and benefits

Think of it as creating a listing that answers every buyer question upfront.

Maintain Strong Seller Performance

Performance metrics play a role too. Keep:

• High ratings

• Low cancellation & return rates

• Fast shipping and order handling

A consistent, professional store experience signals reliability, something Lazada wants associated with Top Picks.

Preparing Your Store for Top Picks Success

Lazada’s Top Picks feature brings a valuable visibility boost for sellers who consistently maintain competitive pricing, strong performance, and verified authenticity. To stay eligible and take advantage of this momentum, sellers need reliable systems to manage stock, pricing, listings, and fulfillment efficiently, especially across multiple platforms.

For sellers managing Lazada alongside Shopee, TikTok Shop, TEMU, and other channels, BigSeller makes this workflow easier. With bulk listing tools, real-time stock sync, barcode-based fulfillment, automation features, and integrated financial reporting, sellers can run day-to-day operations smoothly and protect account performance metrics that matter for programs like Top Picks.

Try BigSeller for free and explore the tools that help Southeast Asian sellers scale smarter.