Understanding where your sales come from and where you’re losing potential buyers is one of the fastest ways to grow as a Shopee seller. Inside Business Insights, the Sales Overview and Sales Composition tabs give you data that helps you diagnose performance issues, improve conversion, and make smarter decisions.

Here’s a simple breakdown of how each section works and how you can use the data to increase your sales.

Sales Overview: Diagnose Your Conversion Funnel

The Sales Overview tab acts as your quick health check for shop performance. It summarises your traffic, sales numbers, and conversion funnel, all in one place. You’ll also find a Metric Trend graph, which lets you track how these metrics change over time so you can spot patterns or sudden drops.

A) Sales Metrics – Understand Your Traffic & Sales

This section shows the essential numbers that reflect overall shop activity:

• Page views / product views – How many shoppers are visiting your listings

• Number of orders – Orders that have been submitted

• Number of paid orders – Orders successfully paid by buyers

• Revenue – Total earnings generated

These metrics are the “pulse” of your Shopee store. If any number starts to dip, it’s a sign that something along your customer journey needs attention.

B) Conversion Rates – Find the Weakest Link in Your Funnel

Your conversion rate measures how many shoppers move from one step of the buying process to the next. Shopee breaks it down into three key stages:

1. Product View → Add to Cart / Order Submitted
   Shows whether your product listing is convincing enough to trigger action.

2. Order Submitted → Order Paid
   Shows how many buyers actually complete payment.

3. Overall View → Paid Order
   Your full-funnel conversion from viewer to paying customer.

By studying these stages, you can pinpoint exactly where potential buyers are dropping off.

For instance:

• High views but low orders – Your product name, images, description, or pricing may not be persuasive.

• High orders but low paid orders – Buyers may be abandoning the checkout process, possibly due to payment issues, unexpected shipping fees, or second thoughts.

How to Improve Your Conversion Rates

Once you’ve identified where shoppers are dropping off in your sales funnel, the next step is to optimise your listings and buying experience. Here are simple yet powerful improvements every Shopee seller can implement:

• Name your products accurately and choose the correct categories and attributes so buyers can find them easily.

• Write clear, detailed descriptions and include multiple high-quality images to answer buyer questions at a glance.

• Price your products competitively within your niche to stay attractive compared to similar listings.

• Respond quickly to chats to address doubts and prevent buyers from abandoning their order.

• Keep a strong shop rating by delivering good service and fulfilling orders on time as trust heavily influences conversion.

Even small changes made at the right step of your funnel can lead to noticeable increases in orders and revenue.

Sales Composition: Understand What Drives Your Sales

While Sales Overview helps you diagnose your funnel, the Sales Composition tab helps you understand where your sales come from and who is buying. It breaks down your performance by category, price range, and buyer type, giving you a clearer picture of what drives your revenue.

A) Category Composition – Know Your Best-Performing Categories

This section reveals:

• Which categories and subcategories generate the most sales

• How many buyers each category attracts

• The conversion rate for each category

These insights help you decide:

• Which categories deserve more promotion or ad budget

• Which ones need optimisation to improve performance

• Whether to expand your product range or focus on specific niches

B) Order Price Composition – Know Your Buyers’ Preferred Price Range

Here, you’ll see:

• The price ranges that receive the most orders

• Which price brackets have the highest conversion

• The spending level your customers are most comfortable with

Use this information to:

• Adjust your pricing strategy

• Create bundles to hit your customers’ preferred price point

• Prioritise certain SKUs for campaigns and vouchers

C) Buyer Composition – Balance New vs. Returning Customers

This section shows the proportion of:

• New buyers purchasing from your shop

• Returning buyers making repeat orders

With this data, you can decide whether to focus more on:

• Retention (e.g., loyalty vouchers, post-purchase messages)

• Acquisition (e.g., new buyer vouchers, discounts, free gifts)

Balancing both groups is key to building a sustainable, long-term business on Shopee.

Optimise Your Shop, Grow Faster

Shopee’s Sales Overview and Sales Composition give you the insights you need to understand your funnel, identify weak points, and focus on the categories, price ranges, and buyer groups that truly drive results. But turning those insights into real growth becomes much easier when your daily operations are streamlined.

BigSeller helps you do exactly that. As a free, highly automated e-commerce ERP recognised by Shopee and TikTok Shop, BigSeller lets you manage product listings, orders, inventory, marketing, and reports across multiple platforms, all in one place. With real-time stock sync, bulk publishing, barcode-based fulfillment, campaign management, and detailed analytics, you can improve efficiency and scale faster with less manual work.

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