A shop name may seem like a small detail, but for Shopee sellers, it plays a huge role in visibility, branding, and first impressions. A clear and meaningful shop name helps you:

• Stand out from thousands of competitors

• Attract the right buyers

• Build trust from the moment shoppers see your store

• Increase recognition across different platforms

When your shop name aligns with your brand and products, buyers can instantly understand what you sell, making it easier for them to click, browse, and eventually buy.

In this guide, you’ll learn how to create a strong shop name, understand Shopee’s official Shop Name Policy, and avoid penalties.

How to Create a Strong Shopee Shop Name

Your shop name is one of the first things buyers see, and it can influence whether they click into your store, remember you later, or trust your products. Here are practical steps to help you come up with a shop name that is catchy, relevant, and memorable.

1. Start With a Word List

Begin by writing down keywords related to your:

• Products

• Niche

• Industry

• Brand story

• Style or personality

This brainstorming process helps you identify the core ideas that represent what you sell.

Example: If you’re selling skincare, your word list might include: glow, fresh, derm, care, beauty, hydrate.

From here, try mixing and matching your words. Combine two related terms, pair a descriptive word with a functional one, or experiment with different arrangements. Your goal is to find combinations that feel natural, memorable, and brandable.

2. Keep It Simple

Simple shop names are easier for customers to:

• Remember

• Type during a search

• Share with others

• Recognise across different platforms

Avoid overly long names or names with unnecessary characters. Instead, aim for something short and clean, a name that passes the “easy to say, easy to recall” test.

3. Make It Meaningful

Your shop name should reflect what your brand stands for. Choose words that:

• Trigger a positive emotion

• Convey the value of your products

• Express your brand personality

For example:

• “CozyHome Haven” suggests warmth and comfort, ideal for home and living products.

• “TechEdge Hub” signals innovation and modern gadgets.

Using descriptive modifiers such as cozy, premium, urban, fresh, or smart helps buyers immediately understand what type of products you offer.

4. Be Creative and Explore

If common names feel too generic or too similar to competitors, explore more creative approaches:

• Blend two words (e.g., Glowvera, Skinique)

• Create your own word (e.g., Furniqo, Beautiva)

• Use inspiration from other languages

• Adapt industry-specific terms

The aim is to choose a name that stands out in a crowded marketplace while remaining relevant to your niche.

Shopee Shop Name Policy

Even the best shop name must comply with Shopee’s official guidelines. These policies help maintain a safe and trustworthy platform for both buyers and sellers.

If your shop name violates Shopee’s policy, you may receive:

To avoid penalties, make sure your shop name does not include the following:

1. Vulgar, Offensive, or Sensitive Words

Names that contain inappropriate or offensive language are strictly prohibited.

Examples:

• kau_bodoh_shop

• pervert_shop

2. Platform Names

Do not use Shopee’s name or any variation of it.

Examples:

• my_shopee_shop

• myshopeemall

• shopeesupermarket_shop

Shopee restricts this to prevent confusion with official Shopee stores.

3. Unauthorised Use of Brand or Official Keywords

Unless you’re officially authorised by a brand, you cannot include brand names or words like “official” or “flagship.”

Examples:

• kl_nike_shop

• official_adidas_store

• my_xiaomi_flagship

Using these without permission can mislead buyers and result in penalties.

What To Do If You Receive a Shop Name Violation

If Shopee flags your shop name as a violation, you will receive a warning. You must:

• Update your shop name within 5 working days

If you believe the warning is a mistake, you can:

• Appeal through Shopee Customer Service

(Contact via chat with an agent or Internet call)

Important: You can only change your shop name once every 30 calendar days, so choose your name carefully.

How to Change Your Shopee Shop Name

You can update your shop name through the Shopee App or Seller Centre.

Change Shop Name via Shopee App

1. Tap Me

2. Tap My Shop

3. Tap the Settings (⚙️) icon

4. Select Shop Information

5. Enter your new Shop Name

6. Tap Save

Change Shop Name via Shopee Seller Centre

1. Go to Shop Information

2. Verify your account with your password

3. Under Basic Information, click Edit

4. Enter your new Shop Name

5. Click Save

Extra Tips for Better Shop Branding

1. Follow Shopee’s Official Naming Guidelines

This helps you avoid penalties and maintain a professional presence.

2. Avoid Changing Your Shop Name Frequently

Frequent changes may confuse buyers and weaken your brand identity.

3. Use the Same Name Across All Platforms

Consistency improves recognition, especially if you sell on TikTok Shop, Lazada, Instagram, or your own website.

4. Choose a Name That Reflects What You Sell

Descriptive names make it easier for buyers to find you during search.

Build a Strong Brand Identity and Support It With the Right Tools

Choosing the right Shopee shop name is the foundation of your brand identity. It helps buyers recognise what you sell, remember your shop, and trust your products from the very first click. But once your brand identity is set, maintaining consistency across multiple platforms, from listings to order processing to inventory updates becomes just as important.

BigSeller gives Southeast Asian sellers a central place to manage every part of their business: from product sourcing and multi-platform listing, to order processing, real-time inventory syncing, warehouse efficiency tools, financial reporting, and campaign management for Shopee and TikTok.

If you want to strengthen your branding while managing your shop more efficiently, BigSeller is a practical and reliable tool to add to your workflow.

Try BigSeller for free today and see how it supports your shop’s growth from day one.