Starting January 2026, Shopee is rolling out a brand-new opportunity for West Malaysia sellers, the Brunei Expansion Programme. This initiative allows sellers to tap into the Brunei market without opening a new shop, handling separate operations, or paying additional fees.

If you’re looking to expand your customer base with minimal effort, here’s everything you need to know.

What Is the Shopee Brunei Expansion Programme?

The Shopee Brunei Expansion Programme is a new initiative that allows eligible Malaysia (MY) sellers to sell directly to buyers in Brunei using their existing Shopee MY shop. Once a seller is accepted into the programme, Brunei will automatically appear as an additional delivery destination during checkout.

Shopee handles the backend adjustments so sellers can expand to Brunei with the same processes they already use for local orders.

Programme Overview

Here’s a quick look at what the programme offers and why it’s designed to be simple, fast, and cost-efficient for sellers:

1. Expand Market Reach Instantly

West Malaysia sellers can now tap into the Brunei market directly from their existing Shopee MY store. This gives sellers extra exposure and a new customer base without needing cross-border setup.

2. Same Account, Same Operations

Sellers do not need to open a separate Brunei shop. All activities including product listings, pricing, promotions, fulfilment settings, and order management remain within the same Seller Centre account. Everything is handled just like a normal MY order.

3. No Additional Fees

Joining the programme is completely free. Shopee absorbs the operational costs related to onboarding, enabling sellers to expand without worrying about extra charges.

4. Shopee-Supported Shipping to Brunei

All Brunei orders will be shipped using Shopee Supported Logistics (SSL). This includes:

• Doorstep delivery

• Customs handling and documentation

• Reliable cross-border fulfilment managed by Shopee’s logistics partners

Sellers simply prepare the parcel and hand it over as usual.

5. Full Delivery Coverage in Brunei

Shopee’s logistics partners deliver to all Brunei postcodes, offering sellers full market accessibility. Buyers can expect delivery within 4–8 working days, depending on location and customs clearance time.

6. Simple Weekly Onboarding

Sellers who want to join must fill in the official opt-in form. Submissions made every Sunday at 11:59 PM will be processed in that week’s review cycle. Approved sellers will receive an email confirmation.

Who Is Eligible?

The programme is currently open only to West Malaysia sellers.

Eligible

• Sellers based in West Malaysia

Not Yet Supported

• Sellers in East Malaysia (Sabah & Sarawak)

If East Malaysia sellers opt in, orders to Brunei still cannot be delivered at the moment. These sellers will see an “unsupported address” message in their shipping settings.

Shopee may expand support to East Malaysia in the future, but for now, the programme only applies to West Malaysia.

How Does Fulfilment Work?

Fulfilling Brunei orders under the Shopee Brunei Expansion Programme works almost exactly the same as fulfilling normal Malaysia orders. This is one of the main advantages, sellers do not need to learn new workflows or handle any special cross-border arrangements.

Sellers can choose either:

• Pick-up, or

• Drop-off

as long as the order is shipped through Shopee Supported Logistics (SSL).

Because the programme relies on selected SSL channels, cross-border delivery and customs procedures are fully managed by Shopee’s logistics partners.

Important: Before fulfilling Brunei orders, sellers must ensure that Doorstep Delivery is enabled in the shop’s Shipping Settings. Only SSL channels that support Brunei shipments will appear once a seller is successfully onboarded.

Benefits of Joining the Shopee Brunei Expansion Programme

Sellers who participate in this programme can enjoy several strong advantages:

1. Access a New Market With Zero Extra Cost

Expand into Brunei at no additional fee. Shopee does not charge sellers extra for joining the programme, making it a low-risk way to grow your customer base.

2. Seamless Expansion With No New Processes

You don’t need a new shop, separate login, or separate Shopee Seller Centre. Everything from listings, orders, promotions, fulfilment stays in your current Shopee MY account.

3. Reliable, End-to-End Fulfilment

Shopee’s trusted logistics partners handle the entire fulfilment chain, including:

• Pick-up/drop-off

• Cross-border delivery

• Customs clearance

• Doorstep delivery in Brunei

This ensures a consistent, hassle-free experience for both sellers and buyers.

4. More Buyers, Same Shop

With Brunei automatically added as a delivery destination, sellers can reach more customers without complicating their operations or expanding their internal resources.

How to Join the Brunei Expansion Programme

Sellers only need to complete two simple steps.

Step 1: Enable Shopee Supported Logistics

In the Shopee Seller App:

Me → My Shop → Shop Settings → Shipping Setting → Shipping Channel → Toggle on “Doorstep Delivery”

Your shop must have SSL enabled, as this is the only fulfilment method allowed for Brunei orders.

Step 2: Submit the Opt-In Form

Fill in the official opt-in form and submit it by Sunday, 11:59 PM to be included in the weekly review cycle.

If your application is approved:

• Shopee will send an onboarding notification email, and

• The “Doorstep Delivery (Brunei)” option will automatically appear in your Shipping Channels by the following Sunday, 11:59 PM.

Already clicked “Accept” in the Seller Centre pop-up?

If you have already accepted the programme via the pop-up notification, you do not need to submit the form again. Shopee will review your eligibility automatically.

Programme Policies to Note

By joining the Brunei Expansion Programme, sellers agree to comply with:

• Shopee’s Terms & Conditions

• All official Shopee Malaysia policies

• Seller Education Hub resources

• Community Guidelines

• Any other relevant platform rules or documentation

Shopee also reserves full discretion in determining seller eligibility. Programme criteria may be modified or updated at any time without prior notice.

Brunei Expansion Programme vs Shopee International Platform (SIP)

The two programmes are designed for different kinds of cross-border expansion. Refer to the comparison table below


Need Help?

For any questions about the Brunei Expansion Programme, sellers can reach out to Shopee Customer Service.

Scale Smoothly as You Expand to Brunei

The Shopee Brunei Expansion Programme gives West Malaysia sellers a straightforward way to reach new buyers with no extra fees and minimal setup. With Brunei added as a delivery destination and fulfilment handled through SSL, expanding your market is now as simple as managing a normal MY order.

As your operations grow, staying organised becomes even more important. BigSeller helps you manage higher order volume, multi-channel inventory, and daily fulfilment tasks in one place without adding complexity. From bulk product listing to barcode fulfilment, real-time stock sync, automation tools, and detailed reporting, BigSeller supports sellers looking to scale efficiently across borders.

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