The Shopee Cashback Programme is one of Shopee’s most effective sales-driving tools, yet many sellers still don’t fully understand how it works, what benefits it offers, or how service fees are calculated. If you’re looking for a straightforward guide that explains everything in simple terms, this article is for you.

What Is the Shopee Cashback Programme?

The Shopee Cashback Programme (SCP) is a seller programme designed to boost product visibility and conversion rates by giving buyers extra rewards such as:

• Coins Cashback

• Instant Rebates

• Category-Specific Vouchers

These vouchers are fully subsidised by Shopee, so you enjoy the benefits of higher sales without funding the incentives yourself.

Why Join the Shopee Cashback Programme?

Below are the main reasons SCP is considered one of Shopee’s highest-impact seller programmes.

1. Get Up to 2× Sales Uplift With High-Value Vouchers

Sellers under SCP gain access to bigger, more attractive vouchers:

• Up to 60% Category-Specific Vouchers (New, effective 6 March 2025)

• Up to 15% Coins Cashback Vouchers

• Up to 15% Instant Rebate Vouchers (max discount RM300)

These vouchers are unavailable to non-participants, and because they are subsidised by Shopee, you don’t take on the cost.


 

2. Receive More Traffic Through Extra Exposure

Joining SCP gives your shop increased visibility via:

• Dedicated Home Circle & Cashback Page

• Cashback Programme tag on your product listings

• Exclusive Cashback search filter, helping you appear to buyers who specifically look for cashback deals

More exposure means more impressions → more clicks → more sales.

3. Increase Conversions With Shopee Coins Spending

SCP also lets buyers spend their Shopee Coins directly at your shop. Since many buyers actively seek ways to reduce their final payment with coins, this often leads to higher conversion rates.

Note: 100 Shopee Coins = RM1 (based on Shopee’s 6 Nov 2019 policy; subject to change).


 

4. Save on Costs With Lower Commission Fees

Joining SCP can actually help reduce your selling costs. Although SCP charges 0.5% more in service fees than non-participants, you receive:

• Lower overall commission rates, and

• A maximum service fee cap of RM100 per item

For high-value products, this cap alone can translate into major cost savings. All service fees are subject to 8% SST. You can view your service fee charges under: Shopee Seller Centre → My Income → My Tax Invoices

How Shopee Cashback Programme Service Fees Work

Shopee calculates SCP fees based on completed orders. The key things to remember are:

• Fees apply only to completed orders

• Service fees are charged per item, not per order

• All fees are subject to 8% SST

For detailed calculations, refer to Shopee’s official Service Fees guide.

How to Join the Shopee Cashback Programme

Before signing up, make sure you meet the requirements.

Step 1: Fulfil Eligibility

You must have:

• At least 1 active listing

• Penalty Tier below Tier 5

Step 2: Fill In the Sign-Up Form

The form is available in the Shopee Seller Centre. Read the Terms & Conditions before submitting.

Step 3: Programme Activation

If approved:

• Your SCP will be activated every Wednesday at 12am

• You must remain in the programme for at least 28 days

• After 28 days, you can request to opt out via Chat or Internet Call in the Help Centre

Is the Shopee Cashback Programme Worth Joining?

For most sellers, especially in high-competition categories, the answer is yes.

By joining SCP, you get:

• Higher traffic

• Higher conversion rates

• Larger subsidised vouchers

• Lower effective commission fees

• Better search and promotional placement

Given the small additional 0.5% fee, the overall benefits typically outweigh the costs.

Maximising Shopee Cashback Programme With Better Operations

Joining the Shopee Cashback Programme is a practical way to increase visibility, bring in more buyers, and improve conversion rates with minimal cost. But once sales start growing, keeping operations organised across multiple platforms becomes just as important.

BigSeller supports sellers on that front by providing a free, easy-to-use, and highly automated e-commerce ERP built specifically for Southeast Asia. It covers the full workflow, from product sourcing and listing to order processing, warehouse management, inventory control, marketing tools, detailed reporting, and overselling prevention. With support for platforms like Shopee, TikTok Shop, Lazada, Shopify, TEMU, and more, sellers can manage everything in one place without juggling multiple systems.

If you want a smoother and more efficient way to run your store while scaling programmes like SCP, try BigSeller for free and experience the difference in your daily operations.