If you’ve noticed Shopee automatically creating vouchers for your store recently, this may be why. Here’s a clear breakdown of how the programme works, what happens after the trial ends, and what sellers must do to avoid unexpected charges.

What Is Shopee Free Trial Co-Fund Voucher Programme?

The Free Trial Co-Fund Voucher Programme allows selected sellers to receive storewide vouchers created and fully funded by Shopee for a limited time.

These vouchers are meant to:

• Build excitement leading into major campaigns

• Encourage buyer conversion through storewide discounts

• Improve GMV and order volume during promotional periods

During this Free Trial period, Shopee covers 100% of the voucher cost, meaning sellers do not need to allocate any budget.

Each seller may receive a different quantity of vouchers, as allocation is determined solely by Shopee. These vouchers will appear in your Vouchers Page with a unique identifier (for example: “3 Mar Cofund FT1”) to distinguish them from other campaigns.

How the Free Trial Works

Here’s what happens behind the scenes:

1. Shopee creates storewide vouchers (typically 10% off) on behalf of selected sellers.

2. Voucher quantities and mechanics are assigned exclusively by Shopee.

3. Sellers incur zero cost throughout the Free Trial period.

This allows sellers to experience the potential uplift of co-funded campaigns without financial commitment.

Voucher Types You May Receive

Shopee determines the voucher structure automatically. Sellers cannot customise these vouchers.

Common mechanics include:

Free Trial Campaign Timeline

Shopee runs the Free Trial first, followed immediately by a Paid cycle if sellers remain enrolled.
 

After these dates, voucher validity will follow the timeline stated on each individual voucher.

Key Benefits During the Free Trial

1. Zero Cost Exposure

Sellers can test high-conversion vouchers without spending a marketing budget.

2. Competitive Advantage

Only selected sellers receive these Shopee-funded vouchers, helping stores stand out during campaigns.

3. Potential Sales Uplift

Shopee projects that participating sellers may see up to 2× revenue growth (projection-based estimate).

What Happens After the Free Trial Ends?

This is the part sellers must pay close attention to.

Once the Free Trial ends:

• Any unused Free Trial vouchers automatically expire.

• Sellers who do not opt out will be enrolled into the Paid Co-Fund Voucher Programme.

• Voucher costs will then be shared between Shopee and the seller at a 50:50 co-funding ratio.

• Seller contribution is capped at up to 5% of December’s GMV.

Shopee will also automatically activate paid vouchers (e.g., “3 Mar Cofund B1”) if you remain enrolled.

How the Paid Co-Fund Voucher Works

Once in the paid phase:

1. Sellers initially fund the voucher discounts.

2. After the campaign ends, Shopee reimburses 50% of the voucher cost (subject to transaction fees).

3. Reimbursements are credited to the Seller Balance after the voucher validity period.

Important Conditions

Reimbursements are calculated based only on:

• Completed orders

• Excluding cancelled, returned, refunded, or pending orders

Shopee may claw back reimbursements if affected orders are later invalidated or if fraudulent activity is detected.

Free Trial vs Paid Programme: What’s the Difference?

Can Sellers Opt Out?

Yes, but timing is critical.

To avoid automatic enrolment into the Paid Programme, sellers must submit the opt-out request at least 3 days before the campaign start date (11:59PM cutoff).

Opt-Out Deadlines

Failing to opt out before these deadlines means you will automatically join the paid cycle.

What If You Opt Out Late?

Opt-out requests are processed weekly:

• Cut-off: Every Wednesday, 10:00AM

• Deactivation: Within 2 working days (latest by Friday, 11:59PM)

Example Processing Timeline

• Submit before Wednesday 10AM → Opt-out effective that Friday.

• Submit after Wednesday 10AM → Processed the following week.

During this waiting period (up to ~10 days), sellers are still liable for voucher costs incurred.

Don’t Let More Orders Create More Problems

Running platform campaigns like Shopee’s Co-Fund Voucher Programme is only worth it when your backend operations are tight. More orders, more vouchers, and tighter margins mean you need clear visibility over stock, costs, and fulfilment, otherwise, the extra traffic turns into extra chaos.

BigSeller helps you stay in control while scaling. Manage listings, sync orders, track real-time inventory, prevent overselling, and monitor profits across multiple channels, all from one dashboard. No complicated setup. No heavy ERP learning curve.

If you’re planning to ride campaign traffic without losing operational efficiency, it’s time to streamline how you manage your store.

Try BigSeller for free today and activate your 7-day VIP trial coupon to explore advanced features risk-free.

Source:

Free Trial Co-Fund Voucher Programme