1. What is the Shopee PH-MY Direct Selling Program?

Shopee PH-Malaysia Direct Selling Program allows Filipino sellers to directly manage and sell products to Malaysian buyers, operating as a local store in the Malaysian market.

Unlike Shopee International Platform (SIP), where Shopee manages the store, this program gives sellers complete control over inventory, pricing, and marketing activities, while utilizing Shopee's logistics for cross-border delivery. Sellers already participating in SIP can still retain their existing SIP store and open a new Direct Selling store.

2. How to join the Shopee PH-MY Direct Selling Program?

• The store must have at least one item for sale, with at least one item in stock.
• The store is not a FBS seller.
• The store must have at least one sale in the past 30 days, and the item must not be on the overseas prohibited items list.
• The seller must not have vacation mode enabled.

• Access your overseas store management: Go to "Store" > "Store Settings" > "Overseas Store Management".
• Begin the onboarding process: Click "Join" to activate your international seller channel.

The system will automatically create a master account and open a store in the Malaysian market. After the seller clicks "Join," the system will create a master account, bind the master store, and create a directly operated store for the seller. The seller needs to log in again, or can do so by refreshing the page.

(4). Product Listing Synchronization:

The system will synchronize your product listings from your Philippine store. Sellers will be redirected to a product price confirmation pop-up.

System will provide a suggested price for reference; you can also adjust it according to your own judgment.




(5). Start Selling:

Get started. You can now plan and implement promotional activities to attract buyers.

• Once product prices are confirmed and synchronization is complete, all onboarding tasks are finished.
• Sellers can then click "Manage Store" to begin managing their store.

3. What are the costs to participate in the Shopee PH-Malaysia Direct Selling Program?

💰PH-MY Direct Selling Program Fees:

• PH-MY Direct Selling Program Commission: 18.36% (Note: Applicable to all categories, including Mall and Marketplace sellers)
• PH-MY Direct Selling Program Service Fee: 0%
• PH-MY Direct Selling Program Transaction Fee: 3.78%

• For shops that open before the 20th of each month, the commission waiver will take effect on the second day of the following month (M+1). (For example: If a store opens on October 10th, the interest-free period starts on November 1st and lasts until January 31st.)
• For stores opening between the 20th and the end of the month, the interest-free period will begin in the following month (M+2). (For example: If a store opens on October 25th, the interest-free period starts on December 1st and lasts until February 28th/29th.)

4. How are orders fulfilled under the Shopee PH-MY Direct Selling Program?

PH-MY Delivery timeline is as follows:

(1). Parcels are collected either by PH SPX Express from sellers or dropped off by sellers at PH SPX Express drop‑off points.

(2). PH SPX Express delivers the parcels to the PH Direct Selling transit warehouse for screening and consolidation.

(3). The parcels are then collected by the international shipping partner, who arranges the flight and handles customs.

(4). After customs, the shipment is handed over to the destination country’s delivery partner.

(5). The destination country’s delivery partner sorts the parcels for each driver.

(6). Drivers deliver the parcels to the buyers.

Average delivery lead time ranges from 7 to 12 days for the Philippine-Malaysia Direct Selling.

Besides, for Shopee sellers operating multiple stores, ERP tools like BigSeller can effectively help them track the fulfillment across all their stores.

🔍Logistics Tracking:

Easily view the logistics information of packages on all three major platforms without frequently switching accounts, avoiding information confusion and unnecessary losses.