Blog > Marketing > TikTok Shop Announces The Marketing Methods for Southeast Asia’s 11.11 Promotion Day
TikTok Shop Announces The Marketing Methods for Southeast Asia’s 11.11 Promotion Day
Jayson 01 Nov 2023 07:03
According to news reported, for the upcoming 11.11 and 12.12 promotions, TikTok Shop recently announced support policies and marketing methods , including tens of billions of subsidies, event product pools and optimized product mechanisms.
For the promotion, TikTok divides it into four stages: Preparation period, Warm-up period, Outbreak period and Precipitation period, and encourages merchants to carry out refined operations in stages.
Specifically, the event preparations will be carried out one month in advance, including product selection , stocking, material production and resource acquisition etc.
The week before the promotions day will be carried out to build up momentum for the promotion, carrying out actions such as expert recommendation and private traffic operation.
On the day of the festival, promotions are achieved by creating key live broadcast rooms and shopping mall assistance. In the week after the holiday, sellers will also use methods such as remarketing and repurposing materials to extend the popularity cycle.
In order to attract users, during the major promotion period, TikTok Shop will provide corresponding discounts and subsidies for different thresholds (general coupons, limited-time discount coupons, channel discount coupons, expert discount coupons, etc.)
In terms of marketing method, TikTok Shop has launched an event called: Active Product Pool. The products will be stratified according to their characteristics and divided into high-yield products, potential products, high-value products, and other products, and then select best-selling and high-quality products based on different conditions, at the same time combine with tens of billions of subsidies to promote transformation.
In addition, TikTok Shop has also set up a live broadcast room method, with corresponding traffic resources and replenishment resources for different sessions. The difference between this big promotion and previous ones is that there are not only methods in key live broadcast rooms, but also in Super KLS live broadcast rooms. During the major promotion period, the platform will give Super KLS live broadcast rooms more platform coupons to stimulate C-end user consumption.
For the promotion, TikTok divides it into four stages: Preparation period, Warm-up period, Outbreak period and Precipitation period, and encourages merchants to carry out refined operations in stages.
Specifically, the event preparations will be carried out one month in advance, including product selection , stocking, material production and resource acquisition etc.
The week before the promotions day will be carried out to build up momentum for the promotion, carrying out actions such as expert recommendation and private traffic operation.
On the day of the festival, promotions are achieved by creating key live broadcast rooms and shopping mall assistance. In the week after the holiday, sellers will also use methods such as remarketing and repurposing materials to extend the popularity cycle.
In order to attract users, during the major promotion period, TikTok Shop will provide corresponding discounts and subsidies for different thresholds (general coupons, limited-time discount coupons, channel discount coupons, expert discount coupons, etc.)
In terms of marketing method, TikTok Shop has launched an event called: Active Product Pool. The products will be stratified according to their characteristics and divided into high-yield products, potential products, high-value products, and other products, and then select best-selling and high-quality products based on different conditions, at the same time combine with tens of billions of subsidies to promote transformation.
In addition, TikTok Shop has also set up a live broadcast room method, with corresponding traffic resources and replenishment resources for different sessions. The difference between this big promotion and previous ones is that there are not only methods in key live broadcast rooms, but also in Super KLS live broadcast rooms. During the major promotion period, the platform will give Super KLS live broadcast rooms more platform coupons to stimulate C-end user consumption.
