Who Will Benefit From The Closure of Indonesian TikTok Shop?
Jayson 02 Nov 2023 09:18
According to recent news, Lazada admitted that the closure of TikTok Shop "may" benefit the company. Canggih Satriatama, vice president of category management at Lazada Indonesia, said the closure of the platform was due to TikTok's lack of support for small, medium and micro enterprises.
Lazada has also seen an increase in transaction volume over the past three weeks, Sophisticated said. However, it was not possible to confirm whether the increase in sales was due to the closure of TikTok Shop.
Multiple sources said that Shopee was planning its live streaming business two months ago, but the specific reasons behind it are unknown. Relevant people based in Indonesia revealed that Shopee's recent major promotions have been centered around live broadcasts, and they have vigorously invested in materials and subsidies.
In addition, Shopee's product positioning is closest to TikTok Shop, and MCNs and KOLs are basically naturally flowing back and switching to Shopee's live broadcast. With this wave of TikTok outflows, Shopee will have good natural GMV growth.
From the current point of view, Shopee, as the number one e-commerce company in Southeast Asia, will undoubtedly be the most direct beneficiary.
Lazada has also seen an increase in transaction volume over the past three weeks, Sophisticated said. However, it was not possible to confirm whether the increase in sales was due to the closure of TikTok Shop.
Multiple sources said that Shopee was planning its live streaming business two months ago, but the specific reasons behind it are unknown. Relevant people based in Indonesia revealed that Shopee's recent major promotions have been centered around live broadcasts, and they have vigorously invested in materials and subsidies.
In addition, Shopee's product positioning is closest to TikTok Shop, and MCNs and KOLs are basically naturally flowing back and switching to Shopee's live broadcast. With this wave of TikTok outflows, Shopee will have good natural GMV growth.
From the current point of view, Shopee, as the number one e-commerce company in Southeast Asia, will undoubtedly be the most direct beneficiary.
